PPC – Paid Search Specialist
At Lure Creative, only “A” players join our team. Have you always been an over-achiever, a detailed person with a little OCD? Or maybe mega-creative with an eye for details? Yeah, us too! We’re looking for left and right brained, strategic, visionaries & planners. Our culture thrives on learning, growing and achieving. When you get onboard, you will have a career path that will help you become an expert at digital marketing or you can share your knowledge with our open-minded, “eager to learn more” team. We’re a HubSpot Certified Agency performing top-shelf, Inbound Marketing & Web Design that generates leads for growth-minded companies.
Primary Roles and Responsibilities
This is a list of primary roles that you may perform on a day-to-day basis. Roles change frequently to align with current strategies and online trends. Our employees dictate the change in roles and responsibilities as needed.
- 35% Paid Search Setup and Management via Google MCC Account
- 20% SEO Related Tasks as Needed by Search Department
- 15% Google Product Integration Setup and Improvement
- 5% Google Certified Consultant for Clients and Liaison to Google
- 5% Yext (online Directories) Account Management for clients
- 5% Call Tracking Integration Setup, Tracking and Strategy
- 5% Form Conversion Integration Setup, Tracking and Strategy
- 5% Continued Education/Training
- 3% Internal Strategy Meetings
- 2% Create Client and Team Reports
The Google Specialist (GS) will be responsible for all Google related services, products, and integrations. The GS will be our on-team consultant and expert as a client resource and for internal communication for Google related news, tips and hacks. The GS will be responsible for keeping up to date with all necessary Google Certifications including keeping the agency a Google Certified Partner.
Daily and weekly tasks will include managing paid search for the agencies clients, performing setups, split testing, and communication to internal team and client on monthly performance. The GS will assist in integrating call tracking and form tracking for conversions in Google Analytics, Google Adwords and HubSpot Software. Conversion performance monitoring and enhancement is a top priority for this role. In order to ensure success in this role and repeat consistency in performance and best-practices, the GS will keep all processes up to date on a daily/weekly/monthly basis for future reference. The GS will ensure that all company processes for success are followed thereafter.
Your success will be measured by the 1) results of your Paid search campaigns, 2) client’s happiness, 3) leadership abilities 4) Accuracy and speed of integrations and 5) culture fit.
Note: You will be accountable and measured upon the above skills, tasks and roles on a daily, weekly, monthly and annual basis.
Qualifications and Education Requirements
Bachelors Degree or Equivalent, College or University. Minimum of 2 years in a SEO, social media, marketing, or web development role. All candidates who are accepted must be “Inbound Marketing Certified” by HubSpot. Click Here to get certified.
Google Adwords Certified, Google Analytics Certified, Google Agency Certified, WordPress Knowledge and experience, knowledge of on-site and off-site SEO tactics, social SEO, content SEO, inbound marketing, leadership skills and good written and verbal communication skills.