We welcome you to join your Sprint Meeting. A Sprint Meeting is a 1-2 hour brainstorming workshop where the upcoming month’s strategies for Inbound Marketing Campaigns, SEO Strategy, Social Media Plans are decided upon. You get the newest freshest ideas going to work for you.
The Team Leader (Account Manager) presents the upcoming month’s goals, services or products we are promoting, the target persona(s) for those products/services, and kicks off with a few content ideas of their own. We usually look at the prior month’s performance, make adjustments when necessary, and improve on the most important metrics to reach goals.
The client’s budget pre-purchases points from our marketing services menu. The budget amount is usually determined at the time of onboarding as a new client. Points make it easier for our marketing team to calculate how much they can accomplish within the designated 2-week sprint of work. Plus, it makes it easier for the client to understand how long specific tasks take to complete and their real value.
Note: No more than 50 points can be completed in any 2-week sprint. If tasks worth more than 50 points need to be completed, then we break the scope of work into multiple sprints for the sake of timelines and reasonable execution by the team.