Lure Administrator

Marketing Tips for small businesses
Tell Me Something I Didn’t Know!
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...
continue reading
social media marketing
Part 5: Why Is Social Media Marketing Important?
Lure Creative is a full-service marketing company in Kansas City. We help small to medium-sized businesses Get Found & Be Known. In our adventures, we’ve found that many small to...
continue reading
Marketing Tips for small businesses
If marketing is going to work, it has to be a partnership.
“If you really want to get the most out of your marketing agency, you have to find one that you can trust. You can’t think of them as a vendor...
continue reading
Email Marketing Tips
Part 4: Why Do I Need Email Marketing?
Lure Creative is a full-service marketing company in Kansas City. We help small to medium-sized businesses Get Found & Be Known. In our adventures, we’ve found that many small to...
continue reading
Marketing Tips for small businesses
Get Your Ducks in a Row Before You Interview Agencies
If you are interviewing marketing agencies, these are some questions you should be prepared to answer.
continue reading
Part 3: SEM/PPC – Let’s Talk Terminology
First of all, let’s clarify a couple of things. SEM (Search Engine Marketing) started out as a broad term that encompassed both paid (PPC) and unpaid (SEO) marketing. Originally called...
continue reading
Marketing Tips for small businesses
Growth on Social Media Takes Time 
"Organic Posts Aren’t Ads: Unlike ads where you target your audience and put money behind it in order to receive growth in return, organic posts take time to generate that...
continue reading
SEO for websites
Part 2: Is SEO Worth It
SEO (Search Engine Optimization) is the science of improving your search rankings to make your business appear at the top of page one on Google. How important is Google ranking?...
continue reading
Marketing Tips for small businesses
Can Your Brand Pass the BLT?
There’s a mistake I see all the time in marketing messages, but fortunately, there’s an easy way to test for it. I call it the BLT or Brand Litmus Test
continue reading
Part 1: Why Do I Need a New Professional Website?
No one argues that in today’s digital world the most important tool a company can have is a website. Anyone can build a website that looks good. But if you...
continue reading