Small Business Marketing
Part 1: Why Do I Need a New Professional Website?
No one argues that in today’s digital world the most important tool a company can have is a website. Anyone can build a website that looks good. But if you...
You've Been Schooled
You’ve Been Schooled! – Can Your Brand Pass the BLT?
There’s a mistake I see all the time in marketing messages, but fortunately, there’s an easy way to test for it. I call it the BLT or Brand Litmus Test
You've Been Schooled
You’ve Been Schooled! – Think of SEO as an Investment
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...
Hiring a Marketing Firm? Avoid These 3 Red Flags
Shopping for a marketing agency can be exciting or a pain in the butt depending on where you’re coming from. If this is your first time, you’re probably more excited....
Why We Don’t Sell Prepackaged Marketing Plans
Is your business unique? Do you do things the same way as your competition? Do you have the same goals as your competition? Are you the same size? Is your...
A Marketing Story That May Sound a Little Fishy
June 5th-13th is National Fishing Week. With a name like Lure, that’s just one topic we couldn’t resist! Let’s face it, marketing is a lot like fishing. (That’s kinda how...
Help! My Marketing Company Is Holding My Website Hostage
Sounds terrible, doesn’t it? But we’ve heard it more than a few times. A business owner wants to change marketing companies and their current agency says, “You can’t have your...
6 Reasons Why Your Business Needs a Blog
Many of our clients ask, “Why do I need a blog?”. This is a very good question. At Lure Creative, we are a marketing company. Our goal is to make...
Tell Us What You Want…What You Really Really Want in a Marketing Agency
Choosing a marketing agency is hard. It’s a lot like dating. You want someone who is a match, but you’re just not sure how to get to know that person....
When Should Your Business Hire a Marketing Company
There are a few different scenarios when a company should consider hiring a marketing company to help handle their marketing efforts. While marketing companies might not be for everyone, the...