Lure Administrator

“If you really want to get the most out of your marketing agency, you have to find one that you can trust. You can’t think of them as a vendor...

Lure Creative is a full-service marketing company in Kansas City. We help small to medium-sized businesses Get Found & Be Known. In our adventures, we’ve found that many small to...

If you are interviewing marketing agencies, these are some questions you should be prepared to answer.

First of all, let’s clarify a couple of things. SEM (Search Engine Marketing) started out as a broad term that encompassed both paid (PPC) and unpaid (SEO) marketing. Originally called...

Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...

SEO (Search Engine Optimization) is the science of improving your search rankings to make your business appear at the top of page one on Google. How important is Google ranking?...

No one argues that in today’s digital world the most important tool a company can have is a website. Anyone can build a website that looks good. But if you...

There’s a mistake I see all the time in marketing messages, but fortunately, there’s an easy way to test for it. I call it the BLT or Brand Litmus Test

Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...

Shopping for a digital marketing agency can be exciting or a pain in the butt depending on where you’re coming from. If this is your first time, you’re probably more...