Lure Administrator

If you are interviewing marketing agencies, these are some questions you should be prepared to answer.

First of all, let’s clarify a couple of things. SEM (Search Engine Marketing) started out as a broad term that encompassed both paid (PPC) and unpaid (SEO) marketing. Originally called...

Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...

SEO (Search Engine Optimization) is the science of improving your search rankings to make your business appear at the top of page one on Google. How important is Google ranking?...

No one argues that in today’s digital world the most important tool a company can have is a website. Anyone can build a website that looks good. But if you...

There’s a mistake I see all the time in marketing messages, but fortunately, there’s an easy way to test for it. I call it the BLT or Brand Litmus Test

Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...

Shopping for a digital marketing agency can be exciting or a pain in the butt depending on where you’re coming from. If this is your first time, you’re probably more...

Is your business unique? Do you do things the same way as your competition? Do you have the same goals as your competition? Are you the same size? Is your...

June 5th-13th is National Fishing Week. With a name like Lure, that’s just one topic we couldn’t  resist! Let’s face it, marketing is a lot like fishing. (That’s kinda how...