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10 Stats that Prove Inbound Marketing Works for Lead Generation

February 12, 2014

Inbound marketing is changing the way that marketers operate each and every day. How? By using educational and informational content to attract potential customers to your business. Inbound marketing has proven to increase leads for companies at a lower cost. Below are ten statistics from fellow marketing industry leaders that reaffirm this. Check them out!

Learn more about the basics of inbound marketing in our article: What Is Inbound Marketing?

Inbound Marketing Increases Lead Generation

54% more leads are generated by inbound than by outbound. HubSpot

61% of consumers say they feel better about a company that delivers custom content. They are also more likely to buy from that company. Custom Content Council

Inbound Marketing Increases Your Business’ Online Visibility

Blogs give websites 434% more indexed pages and 97% more indexed links. Increasing the visibility of your company in online search results. ContentPlus

Inbound Marketing Efforts Increase Customer Satisfaction 

82% of consumers like reading content from brands when it’s relevant. The CMA8 out of 10 people identify themselves as blog readers. Content Marketing Institute

Outbound Marketing Efforts Are Being Ignored

86% of people skip television ads. Mashable

200 million Americans have registered their phone numbers on the FTC’s “Do Not Call” list. Mashable

84% of 25-to-34-year-olds have left a favorite website because of intrusive or irrelevant advertising. Mashable

Inbound Marketing Allows Businesses to Generate More Leads for Less

Inbound marketing costs 62% less per lead than traditional outbound marketing. Mashable

Companies that spend more than 50% of their lead generation budget on inbound marketing report a significantly lower cost-per-lead. HubSpot

Interested in inbound marketing services? Click the icon below for a free Xploratory Evaluation with a HubSpot-Certified inbound marketing consultant.


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About the Author

Scott Christian

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