4 Marketing Trends for 2016
Good marketing tactics are always changing. Technology, new ideas, and the human attention span mean that to keep your customers interested, your marketing methods must always be looking for the next big trend. What’s new in the marketing world this year? Lure Creative is here to explain.
Location Based Marketing
Customers are getting their media – and their marketing – from their phone. In the heyday of traditional media like TV and newspapers, marketing efforts were received on a schedule, usually in the home. Today, smartphones allow marketers to speak to customers when they are nearby, or even near a competitor. With the ability to speak to your customers where they are, you can tailor your message to speak to that individual’s immediate needs, which has proven far more effective than shouting to the customer base at large.
How do marketing avenues know where someone is? Most likely: their cell phone. Today, searching is done on the go – whether you’re looking for a restaurant or a doctor, you’re probably using a smartphone. Because so many searches are being done on smartphones, it’s imperative that your website design looks good on the small screen. Webpages, emails, downloads, and more are being accessed on those five-inch screens.
What do Netflix, TiVo, and Facebook all have in common? They don’t have commercials! Nobody likes to be interrupted, and that includes your customers. Today’s marketing hinges on finding ways to educate your customers in a way that doesn’t feel like an interruption. To do it right, you’ve got to find the right medium AND craft the right message.