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4 Ways to Keep Your Website Ahead of the Competition

June 29, 2015
Ahead of the Competition Picture

When you work in the marketing world every day, you learn a lot. At Lure Creative, we work hard to help small to medium sized businesses get ahead. That includes using traditional media, the latest online tools, and even gorilla marketing tactics. But online marketing is our area of expertise, so we’d like to share four of the most critical tactics you can employ to get your website to the top of the search engines.

Make Your Website Responsive Design

Responsive web design is a website design technique that allows a website to adapt to the size of the screen it’s being viewed on. If someone opens your site on a smartphone vs. a desktop computer, the site will have noticed the constraints and automatically reformatted to provide the best user experience. Now mobile phone users don’t have to zoom in and out to find the content they’re looking for. Responsive web design takes into account interaction too and integrates things like touch screens to aid navigation. But besides making your site easier for your customers to use, making it responsive will also boost its SEO. Google rewards responsive design sites for being mobile friendly and ranks them higher.

Related Read: Why Responsive Web Design Should Be Your Business’ Next Investment

Make Sure You Have a Google + Page

If you don’t have a Google+ business page, you’re missing out on a great opportunity. Google+ business pages are not only a way for search engines like Google to verify your business’s information (which helps boost your trustworthiness and authority), but it’s also a great way to leverage search engine rankings through social media. Google+ pages are a great way to post relevant content and information about your business or industry. You can use relevant hashtags to join in conversational topics pertaining to your industry and in your area, which are both big factors in SEO. While you don’t need to dabble in every single social media site to hit the market, we highly suggest you at least have a Google+ page.

Related Read: How to Set Up a Google+ Page for Your Business

Post to Your Blog to Add New Content Regularly

Google loves fresh content on your website, be it new landing pages, graphics, videos, etc. Having a blog is the easiest way to add fresh content on a regular basis. Besides increasing your content, blogs also make it easy to push that content to social media networks. We recommend a blog on every website we build or redesign.

Related Read: Why a Company Blog is Powerful for SEO and Social Media

Organize and Update Directory Listings Online

Directory listings exist for your company online and it’s your job to keep these listings updated and organized with the correct information. You should claim your listings so Google and other search engines know that you are a legitimate business and that all of the information listed is correct. Invalid or doubtful information in your listing, could force it to the bottom of the list, hurting your SEO. Claim your listings by visiting each directory site you are listed on and searching for your business.

Related Read: Clean Up Your Company’s Directory Listings & Boost SEO

If you need help with your online marketing, give Lure Creative a call at (913) 649-4040 and we’ll be happy to help your business grow.


About the Author

Kelsey Huber

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