6 Tips to Follow before Going Live with a Website
Your website has been designed and boy does it look great! The copy has been placed strategically and was written with search engine optimization, or SEO, in mind. The Content Management System has things running smoothly and everybody is happy. So is it time to go live? Maybe. While there is a long checklist of things to do before going live with a site, check out a few of the most helpful tips from the Lure Creative website design and development team.
Proofread Every Bit of Copy on Your Website
When reading website copy, as a consumer, if I find a typo or incorrect use of grammar I begin to question the credibility of the business. The more errors I find, the more I will continue to discredit a business until I eventually leave their website completely. It is important to make sure that your website reflects your company in a positive way and as an industry leader. Read and re-read the website copy until you are certain that it reads perfectly. Have coworkers and friends do the same in order to keep your reputation up to par.
Check Your Website’s Links and Overall Functionality
Do your website links stand out to website visitors and direct users to where they are supposed to go? Does your logo send people back to your homepage? How about your web forms for services, are they working properly? All of these functions are an important part of your company’s website. If they are not properly working then your website visitor may become frustrated and your potential customer could be lost for good. Just as you did with the website copy, ensure that these buttons all work time and time again. Rally up those friends and coworkers again to test out the links and overall functionality of your website.
Connect Google Analytics for Your Web Design
An important addition to every new website design is the implementation of Google Analytics. Part of knowing what your website is doing for your company includes measuring the results. With the use of Google Analytics you can see in detail the viral, organic, and paid searches and visits to your website, where the website visitors are referred from, and whether or not the visitor was converted into a lead by filling out a website form or making a phone call.
Switch All Current Documentation to Include New URL
If your website is taking on a new URL, it is important to make sure that everything from email signatures to business cards mark this change. While most of the time websites will use a 301 Redirect to ensure that people using the old URL will be sent to the new one, it is still important to update your documentation. Keep your things up to date for your employees and customers.
Confirm that Your Images, Videos, and PDFs are Optimized
In the world of online search and social media, often times visual content is king. Because of this, it is important that your website respects this king and incorporates the proper optimization of images, videos and PDFs. When these files are correctly optimized for search your website increases its visibility in search engine rankings.
Test Your Website in All Web Browsers
What good does a website do if it does not show up? That is right, nothing! This is why it is important to test your website in all web browsers. It is time to recruit your friends and family again and have them double check that it is working properly on Google Chrome, Firefox, Safari, and the list goes on and on. Don’t forget that if you have a mobile website to double-check that on Androids and iPhones as well.