Cheap Websites May Cost You Dearly
When it comes to websites, everybody and their brother claim to be website designers. I’ve seen dirt cheap prices, some as low as $500, for a “website”. But before you jump at a low price, make sure you know what you’re getting and more importantly, what you need. With websites, you get what you pay for.
Most designers strictly think creatively – great for design, bad for business. They aren’t considering the fact that getting leads and sales may be a critical goal of your website. Worse yet, they don’t know how to build it to achieve these goals.
Common problems with cut-rate designers include:
- Going out of business – because they didn’t charge enough to stay in business
- No marketing background – does your website close the sale, get the call, prompt a free quote, etc.
- No search engine research – they don’t keep up with the changes on the search engines to keep your website at the top.
- They offer no supportive services like SEO, SEM, e-mails to customers, etc.
- No customer service after the site is built – you can’t reach them to ask questions or get a returned call.
Bottom-line: You get what you pay for. Don’t pay for a hamburger when you need a steak. If you need a website that works, one that drives traffic and creates sales, get in touch with a marketing agency that can help you not only with design, but with function, search engine optimization and management as well.