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Google+ Is Dead (Ding Dong). What Do You Need to Do?

January 16, 2019

You may have already heard that Google has decided to shut down its social network, Google+. Originally planned to be discontinued in August 2019, Google accelerated the shut down to April because of a new security bug that may have affected up to 52.5 million users. No worries – after extensive research, there’s no evidence of the data being misused or even accessed, but as a precaution the shutdown date is now in April. So what does this mean for your business?

 

Here’s what you need to do:

1. Migrate any info you want to keep from your Google+ account

If there is content, photos, videos, etc., download or save everything before the platform closes its doors for good. You can do this using a Google tool called Google Takeout.

2. Make sure you have claimed your Google listing through Google My Business

Think of Google My Business (previously known as Google Places) as the tool that connects customers to your business through Google Search, Google Maps or Google+.

Google automatically generates listing information for businesses, so if you haven’t claimed your listing, it’s likely incorrect, so do it right now. Here’s how to claim your Google listing. Make sure all info is up to date: your business name, address, and phone number. This basic NAP (Name, Address, Phone) data is what’s visible in search results. Additionally, potential customers may want business hours, directions, customer reviews, etc., so make sure your listing is as robust as possible.

3. Remove Google+ social sharing buttons

Don’t forget these places:

  • Icons links in website header/footer
  • Links in company and personal email signatures
  • “Write a G+ review” links
  • In-store signage
  • Any printed marketing materials

 

We hope this update serves as a good reminder to update your Google My Business listings. Even with Google+ gone, it’s always important to have your online business information correct and up to date. If you’re unsure about any of these steps, give us a call at (913) 649-4040 and we can help.

About the Author

Kimberly Drath

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