Google+ Is Dead (Ding Dong). What Do You Need to Do?
You may have already heard that Google has decided to shut down its social network, Google+. Originally planned to be discontinued in August 2019, Google accelerated the shut down to April because of a new security bug that may have affected up to 52.5 million users. No worries – after extensive research, there’s no evidence of the data being misused or even accessed, but as a precaution the shutdown date is now in April. So what does this mean for your business?
Here’s what you need to do:
1. Migrate any info you want to keep from your Google+ account
If there is content, photos, videos, etc., download or save everything before the platform closes its doors for good. You can do this using a Google tool called Google Takeout.
2. Make sure you have claimed your Google listing through Google My Business
Think of Google My Business (previously known as Google Places) as the tool that connects customers to your business through Google Search, Google Maps or Google+.
Google automatically generates listing information for businesses, so if you haven’t claimed your listing, it’s likely incorrect, so do it right now. Here’s how to claim your Google listing. Make sure all info is up to date: your business name, address, and phone number. This basic NAP (Name, Address, Phone) data is what’s visible in search results. Additionally, potential customers may want business hours, directions, customer reviews, etc., so make sure your listing is as robust as possible.
3. Remove Google+ social sharing buttons
Don’t forget these places:
- Icons links in website header/footer
- Links in company and personal email signatures
- “Write a G+ review” links
- In-store signage
- Any printed marketing materials