How to Set Up a Google+ Page for Your Business
One of the easiest ways to increase exposure online for your business is by creating a Google+ page. Let us walk you through the steps so that your G+ page is not only set up properly, but that it is optimized for search engines and potential customers.
1. Log in to your Google account
Do you have an existing Google account? That means you have YouTube, Gmail, Google analytics, etc. The beauty of Google products is that they all use one login. We recommend that the Google account is set up under the business owner’s name and email address. In the past we have seen individuals set up the account using a team member’s login. However, if that individual leaves the company, they can potentially take the accounts with them and delete them. Visit the Google accounts page to log in or to create an account if you don’t yet have one.
2. Visit Google+
Now it’s time to get to the good stuff. Take a stroll on over to Google+. Google+ works similarly to Facebook. Each business page is managed by a personal page. If you have not yet created a personal page, follow the steps to do so. Again, we recommend that you create this under the business owner’s name. Also, like Facebook, your business page will not show the individual who manages the page.
3. Create the Business Page
Once you are set up and ready to go, it is time to create the page! In the top left you will want to select your navigation. If you are looking at your personal profile, this button will say “Profile”. If you are looking at your home feed, this button will say “Home”. Once you click on the menu, a dropdown bar will appear. From here, select “Pages”.
Next, you will be taken to the “Pages” page. If you already manage a business page, it will appear here. Google+ allows individuals to manage multiple pages. To create a new page, select the button that says “Get your page”.
4. Classify Your Google+ Page
Once you select this button, you will be directed to a page that has you choose a business type. Choosing the correct option is important because it will classify your business in Google and impact the way that the business appears in search. Your three options are Storefront, Service Area, and Brand. Here are a few businesses that could fall under each category:
- Storefront: restaurant, retail store, hotel, etc.
- Service Area: plumber, pizza delivery, taxi service, etc.
- Brand: product, sports team, music band, cause, etc.
5. Find Your Business
Once your page is classified, it is time to search for your business. Why? For one reason or another, some businesses already have their pages set up. For some, it was created in the past and has since been forgotten about. For others it was created through a service they signed up for and were not aware of its existence, etc. Google’s goal with this is to ensure that there is only one listing for your company at its location. For an example, I began by searching for Lure Creative.
Google automatically pulled up a listing. When I clicked it, various listings were brought up. Why? In this instance, a listing already exists. If you type in your business information and do not see a listing for it, you will select “None of these match – Add your business”. If you see your business, but the address is incorrect, you will also select the “None of these match – Add your business” option and fill out the information for your business.
6. Verify Your Business
Once you have selected your listing or added a new listing, Google will give you the option to verify your business. Some accounts have the option to verify by phone call or by mail; some accounts only have the option to verify by mail. If you select verify by phone, Google will direct an automated call to the phone number on the listing. They will give you a 5-digit code. If you choose to verify by mail, Google will trigger a postcard to the address on your listing. You can direct the postcard to any individual at the business. This postcard will also contain a 5-digit code. When you receive your code, be sure to enter it in your page’s dashboard. The dashboard can be found by selecting “My Business” from the dropdown menu. Verified businesses carry more weight in the search engines.
7. Optimize Your Business Page
When in your dashboard, select the red “Edit” button. This will take you to a “Business info” page. Be sure that all of the information in this section is filled out. Here are a few tips that we recommend:
- Do not include an email address under contact info. Often times this increases the amount of spam emails.
- Make sure to list your local phone number and website URL.
- Include all applicable categories in order of importance.
- Be sure to list your hours. This is what triggers that green or red light in mobile search
.letting searchers know you are open for business.
- Upload photos that are named using your keywords.
- Fill out the introduction section by also using keywords, but remember to speak to the consumer.
8. Tips to Get You Started
Before you can get started posting to Google+, be sure to have a cover photo and profile photo that reflects your website’s branding. This way, Internet users will be able to quickly identify your business when they see it in Google search. Once this step is completed, you are ready to get started using Google+. Below are a few tips to get you going:
- Add businesses in your industry and city to your circles
- Post regularly
- Use hashtags in your posts
- Use photos and videos in your posts
Did you run into a problem setting up your Google+ business page? No problem! Give us a call, at 913-649-4040, and we would be happy to help you get things figured out.