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How to Get the Most out of Contacts Collected over the Holiday Season

January 11, 2016
Customer Contact List

From email blasts to landing pages, your holiday marketing efforts have not gone unnoticed or unrewarded. Now that you’ve collected all that holiday booty in the form of contacts, make sure you’re making the most of them. Don’t let potential qualified leads slip through the marketing funnel. Lure Creative shares a few ways to make your newfound contacts work for you.

Make Sure to Note as Much as Possible about Each Contact

A first name won’t cut it. If you created proper forms on your landing pages to collect data from your contacts, then you should have a bevy of information. Make sure to go through the contacts you’ve collected and check that the key fields are filled out. The more information you have on a contact, the better you can continue to market to them and lead them through the marketing process to become a customer. Think first and last name, email, phone number, business, job title, zip code, etc. All of these will help you.

Segment Your Contact Database

Once you have sorted out the information aspect of your new contacts, start segmenting them. Segmentation of contacts is key to successful remarketing. Sending out a blanket email to all contacts doesn’t get you very good results. Send out segmented emails to groups of contacts that have similar interests. Tailored marketing efforts give you a much better return. Segment your contacts to suit your marketing needs. Segment based on company size, age, gender, whatever will help you best sell your company and product to these potential customers.

Related Read: Holiday Deals: How to Maximize with Email Marketing

Follow Up with Contacts

Lastly, follow up with your newly segmented contacts. The best way to do this is to set up workflows. Workflows make for successful marketing automation. This tool relies on triggering relevant and timely actions, based on a user’s or contact’s information. Workflows use data on contacts’ behavior to create personalized, relevant marketing that matches their place in the buyer’s journey.

For more marketing advice and tips, head over to our marketing blog. You can also talk to one of our Inbound Marketing experts at (913) 649-4040.

About the Author

Scott Christian

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