March 7, 2012
Let’s face it. If you’re a small business owner, you’ve already seen the slow and steady climb in Pay-Per-Click costs. Unfortunately, it looks like there’s no end in sight. So what’s a business owner to do to stay competitive online? The answer may lie in offline strategies.
When paid traffic becomes too expensive, consider ways that you can increase your organic (free) traffic. Google gives credit to any traffic, paid or organic, and this will boost your SEO page rank
. So what can you do to drive traffic to your website? Creating a strong brand with TV, radio, and print will drive traffic and leads to your website. Create enough interest, they will search and find you.
So if online advertising is eating up your budget, consider a fresh, new radio campaign to bring you traffic and business online which, in return, will also help improve your search engine ranking. Let’s say you’re spending $3,000 a month on Pay-Per-Click and not seeing much of an increase in online leads. That $3,000 may make more impact on the radio. And don’t forget, by using traditional media, you’re getting the added bonus creating top-of-mind awareness of your business to the masses.
If you’ve been caught up in today’s digital world, and find yourself thinking that online and offline advertising aren’t related. Think again. They will always be intertwined. In fact, the more challenging and expensive marketing becomes online, the more sense it makes to look at other options. Google will always reward organic traffic-no matter how you got them there.