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How Does Inbound Marketing Work At Lure Creative?

May 11, 2015

We are often asked by our customers how inbound marketing works at Lure Creative, how will we get to know their business, and how will we make their experience custom and unique. To help answer that question, we broke our inbound marketing services down into four easy steps!

how-inbound-marketing-works

Step 1: Strategize

First things first. Our HubSpot-certified inbound marketing team takes the time to get to know your company and every little detail about it. Literally. From your brand components and target audience to your industry, specifics about your services, and even your team members. At Lure Creative, we consider ourselves to be an extension of your marketing department.

The more we know about you and the closer that we work with your company, the better our marketing can be. Not only do we learn about your company. We stay up to date with it. Each quarter our inbound team meets, analyzes goals and marketing metrics specific to your company, and touches base with you to maintain success. Of course, we are available for you on a daily basis as well.

Step 2: Create

Ready… break! The next step in our inbound marketing process is to create truly custom content that reflects your brand & company culture. Our marketing ninjas take to developing kick-butt blog posts, e-books, guides, and infographics (just to name a few) that are designed to educate your potential customers and position your company as an industry leader.

Step 3: Attract

It’s show time. Now that your content has been created, it is time to push it through your online marketing channels. Our inbound marketing team takes to Facebook, email newsletters, Google+, you name it… and posts away! Each post goes out at a time and date that is geared to generate the most engagement from your potential customers and reach the most people. Don’t worry, we research these trends so you don’t have to!

In fact each member of our inbound marketing team stays up to date with trends and technology in their department.

Related Read: 10 Stats That Prove Inbound Marketing Works For Lead Generation

 Step 4: Convert

& Voila! Now that your content is sending people back to your website, it is time for the magic to happen. Each Lure Creative website is geared to convert leads for your company. In fact, we often say it acts as a virtual salesperson. We use strategic techniques such as contact forms and strong calls to action to guarantee an increase in lead generation.

That’s it! Our inbound marketing process is a well-oiled marketing machine. Once we finish the process then it is time to do it all over again. Interested in inbound marketing services? Click the button below to sign up for a free Xploratory Evaluation with one of our inbound marketing consultants.
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About the Author

Scott Christian

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