Lure Creative Is an Official HubSpot Certified Agency in KC
The digital marketing world is changing. Traditional outbound marketing (interruptive, annoying marketing) is quickly being replaced by inbound marketing (marketing that interested people choose to find out more about). With such easy access to electronic devices like phones, tablets, laptops and more, customers are choosing to ignore traditional marketing and opt in to information on their terms. Rather than push unwanted marketing messages out to an unsuspecting audience (direct mail, print and TV advertisements, cold calling, etc.), inbound strategies focus on attracting the right type of prospects to you (blog posts, articles, white papers) that inform and educate rather than sell.
We Have the Tools to Be Inbound Marketing Ninjas
The big question, as a marketing company, is how do we take advantage of these changes and use them to help our clients increase their bottom lines? At the heart of this major transition we found a software tool that not only embraces inbound marketing, but creates a marketing strategy based on it – it’s called HubSpot. HubSpot is an all-in-one inbound marketing software that helps optimize your website to get found by more prospects and convert more of them into leads and paying customers. “Once we recognized the huge shift in consumer behavior, we knew we had to stay ahead of the curve.” said Ryan Parshall, president of Lure Creative, “After looking HubSpot was the answer we were looking for.”
We’ll Make Your Website a Lean, Mean Lead-Generating Machine
Now Lure Creative can help our customers optimize each and every page of their website for lead generation. We can create calls-to-action (including CTAs that only appear to certain contacts), landing pages, or emails to specific contacts all through this one tool that keeps track of all of this information and provides invaluable data for strategizing and working smarter – not harder.
Proud to Be an Official HubSpot Certified Agency in KC
Lure Creative became an official HubSpot certified agency in May, 2015. All of our employees are HubSpot Inbound Certified and can’t wait to help you expand your business. The marketing world is changing quickly, but don’t worry. We’ll help you stay ahead of your competitors both online and off. After all…change is in our name.