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Lure Creative’s New Core Values… It’s How We Roll!

March 4, 2016
MarketingXchange's Core Values Workshop

When you hear the words “Core Values” you might think of an old business guy in a suit telling everyone what your company stands for. The thought that some framed eight and a half by eleven listing of these commandments hanging on the wall next to your desk was somehow going to make you better at your job, is enough to make you barf!

At Lure Creative, our people run the company and the team decides what our core values are. As an active EOS company, we don’t do things the way others tell us to do them. Instead, we create our own path, processes and core values. As the new year started, we thought it was time we reassessed and created new core values that better described our team and culture just as we are. It was a lot of fun, no one got hurt (except for a flying monkey) and we went through a few dry erase markers. So the results are in and we designed these fun wall decals for the office…ya know, just to brag on ourselves a little bit…

MXC Core Value - Relax We Got Your Back

We take care of our team and our customers through internal checks and balances processes and by being detailed and thorough. You can count on us!

No Politicians - We shoot straight MXC Core Value

We always tell it like it is. We are fair, trustworthy, and have a strong moral compass. We always put our customer’s success before ours and help them make the right decisions.

MXC Core Value - Monkey Flying Fun

Life is too short to work with no play. We make sure that our team has a positive attitude, smiles, lots of laughs, and gets to enjoy each other for who we are.

MXC Core Value - Digitally Psychic

We keep our eyes on the future and prepare our customers for it. We’re optimistic about the future of our company – and our clients – and set our course for success and growth.

MXC Core Value - Up for a Challenge

We love a good challenge when it pops up; we love competing and we will never give up on each other, customers, or projects.

MXC Core Value - We See Details

That’s right. We’re all up in your business, my friend. We pay attention to details and are on top of things. So go do what you do, we got this!

MXC Core Value - OK to be Wrong

We eat humble pie, take a lot of risks, and aren’t afraid to admit when we’re wrong. Laugh at yourself, get over it, and be better for it.

MXC Core Value - Education...We Graduated

Although we have degrees in this or that, we thrive on learning new marketing, web tips, tricks, and hacks. Oh, and we encourage our customers to do the same.

MXC Core Value - Bringing our A-Game

Oh yes, we are go-getters and hard workers; filling in the gaps and picking up slack is all a part of being 100% accountable to our success, and our customer’s success every day.


About the Author

Scott Christian

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