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Should Your Business’ Social Media Plan Include Houzz?

July 18, 2013

Meet Houzz, one of the newest additions to the social media world that has homeowners going gaga. This social network is an online platform that is geared toward home remodeling and design. And the best part? It connects home improvement professionals, homeowners, and home design aficionados all in one place. Should Houzz be your company’s next social media move? Learn a little bit more about Houzz from Lure Creative’s social media team and find out!

How Does Houzz Work for Businesses?

Similar to Facebook, Pinterest and other social networks, businesses can have their own profile on Houzz. When signing up, businesses need to simply specify that they are a home improvement professional or vendor in order to be properly represented on the social network. Once an account is set up, you can begin to upload photos of projects to your profile. The neatest part about this is that you are encouraged to share details about the project, from the style of the project to a link on your website or the metro area that it was completed in. This detail helps the users of Houzz to find your company easier.

What Types of Businesses Use Houzz?

A neat feature for homeowners that use Houzz is the “Find Local Pros” tool. This allows businesses on Houzz to be found by type of profession, a product for the home that was featured in one of their projects, their business name or their general location. This can be huge for brand awareness and lead generation if their profile is setup and optimized properly. If you visit the “Find Local Pros” tool and check the column on the left hand side of the page, you can see the types of businesses that use Houzz to gain exposure and customers.

What Other Features Does Houzz Offer for Businesses?

Businesses on Houzz are given a “Contact Us” feature on their profile that allows for Houzz users to directly message your company. This is found in the same area that contains a link to your company’s website or other social media profiles, phone number, address, etc. Another neat component that is integrated into the platform is an area for reviews and ratings. The better your rating, the more prominent your Houzz profile will be amongst the others.

For more information about Houzz or other social networks, give Lure Creative a call today at (877) 299-2007.

About the Author

Scott Christian

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