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Spring Clean Your Company’s Branding in 3 Quick Steps

April 25, 2013

Bring out the mop, grab the duster and get ready to touch up your…branding? Yes, you heard us correctly! Brands change each year so it is important to take a bit of time and revisit them. Follow these three spring cleaning tips from Lure Creative to enhance your company’s branding.

Dust off Your Social Media Profiles & Online Directory Listings

Remember that Facebook and Twitter account you set up? Or how about the Yelp listing that you submitted months ago? Unfortunately, these online marketing mediums are the first ones to be neglected by companies. Take the time to log into your social media accounts and to revisit your online directory listings. Is everything up to date – website URL, services offered, etc? When is the last time that you made a social media post? When Internet surfers find these profiles they assume this is the most updated information. Be sure to dust them off or you could be missing out on new business!

Straighten up Your Online Reputation with Search Engine Optimization

Now that your social media profiles and online directory listings are dusted off, it is time to straighten up your online reputation. Head to the search engine giant, Google, and search for your company. Sift through the first few pages of results. Although you are not able to control what all shows up in the search results, you can move some of the results higher or lower in the rankings through search engine optimization, or SEO. Be sure that your company is being portrayed to potential new customers the way that you would want it to.

Tend to your Target Market

Another marketing essential that could use some tending to is your company’s target market. This is a large component of any branding or marketing strategy and as companies grow and change, so does their target market. Look at your current ideal customer. Is there another demographic that could be included? By revisiting this target you could increase your company’s revenue and overall success.

A little spring cleaning could go a long way for your company’s branding strategy. For more information about branding, give Lure Creative a call at (913) 649-4040.

About the Author

Scott Christian

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