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The Basics of Website Design

May 21, 2014

If you own a business and are looking to increase your company’s lead generation, you need to know the basics of website design. So, the Xperts at Lure Creative are breaking it down for you in the simplest terms we can.

Who needs it:

Everyone. Well, at least all business owners trying to sell a product or service. If you are new to the web, or if you have an outdated website, you need a creative website design that caters to your industry, aligns with your goals, and represents the culture of your company.

What is it:

Website design can make or break your business. It is supposed to effectively communicate an image and goal to prospective customers and leads. If a website is poorly designed, it could be deterring visitors from taking the desired action, and if the design is bad enough, it could make your company seem untrustworthy, which would also decrease the amount of leads coming in from the web. You need a fresh design that is timely, trustworthy, and organized so that visitors will turn into leads. Check out some of our website design portfolios, and you can see that each design is specifically tailored to tell a story for each company’s specific goals.

Where can you get started:

You can get started with a web-marketing firm, like Lure Creative. We will first assess the goals of your company and then build a custom design with your input. To get started, think about what your brand is, and what you want it to be. From there, your marketing company can help you brainstorm and create the perfect brand for your website to be based on.

When should you start:

Right away! If you don’t have a well designed website yet, you’re already late to the game. And even if you do, it may be outdated or poorly executed. The sooner you call the Xperts at Lure Creative, the sooner you can get a lead-generating website design, and the sooner you can start getting more business.

Why it’s important:

A visually appealing website design is important to get prospective customer to stay on your website, but there is more to website design than just the visual aspect.  You need a strategic plan that outlines the goals of your company, and a design that is optimized to convert leads into customers, too. And with ever-changing technology, it is also important to make sure your website design can be viewed on multiple platforms, like mobile and tablet, as well as desktop.

For a free website design estimate, call the team you can count on at Lure Creative, (913) 649-4040.

About the Author

Scott Christian

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