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The Most Important Moves To Make on Your Company’s Website to Be Successful Online

March 27, 2014

Your business is your baby, so you should be taking care of it. That includes your website. The world turns to the web for almost everything now, making everything seem to move at the speed of light. So, it’s important to keep your company relevant on the web. Here are the three most important moves your company needs to be making if it’s going to survive.

Update, Update, Update!

Life is constantly changing, and so is your company. Your website is an extension of your company, therefore it should change and grow along with it. A HubSpot survey shows that most companies redesign their website every 6 months to 2 years. Updating your site will ensure it is compatible with the latest updates in search engine optimization (SEO). If your company’s website is outdated and can’t be easily discovered by Google and other search engines, you have a major problem. It will be a lot more difficult to attract leads if you don’t show up in the search results.

Check out Lure Creative’s web marketing services that are created to help your business attract more leads.

If you don’t already have it, your company’s next move should be to invest in a responsive website design. This fluid design approach will keep your branding consistent on all platforms. Responsive design also makes it much easier to update all platforms at once, rather than updating them separately.

Create New Content and Archive the Old

Creating new content, such as blog posts and new pages, will not only give customers the opportunity to get to know your company better, but it will also serve as a way to drive more site traffic and strengthen your company’s SEO. But what to do with all that old content? Blog posts and pages that are old or no longer relevant can be archived on your website. Archiving can help keep your content more organized, and enhance your website’s usability. Certain content can be deleted altogether if it will work against your company’s current goals.

Get Social with Social Media

The last important move your company should be making is to be more social. Social media is a great way to market your company. It makes it easy to interact and engage with your customers or even other companies in your community. Use social media to your advantage by posting about new content on your webpage. It will help promote your work, which will drive more traffic. And don’t be afraid to share other users’ posts or content if it relates to your company’s goals or values. It will actually help you reach a broader audience, and you might earn some new friends.

So get going, and get to work! If you want some help with your new website redesign, or creating a social media marketing strategy, call Lure Creative at (913) 649-4040.

About the Author

Scott Christian

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