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The Proof Is in the Stats: Why Social Media Is a Must

April 9, 2014

Social media isn’t just for angst filled teens anymore. Everyone and their mothers are on one social network or another. As of October of last year, Facebook alone had more than 1.26 billion users. That’s almost 1/5 of the world’s population connected in some way or another on a single website. Many businesses have already caught on to the fact that social media has huge potential when it comes to marketing their products and services. For those of you who haven’t caught on yet, you’re falling behind. Here are some astonishing statistics that prove you should jump on the bandwagon. It’s time. Trust us.

Companies that Blog Generate 67% More Leads

That’s a lot more leads. Companies that blog, definitely beat out their non-blogging competitors. So just what are the advantages of blogging? Blogging does more than just put more information on your website. It creates more content with keywords and links that push potential customers back to your site. A HubSpot study shows that companies who blog have 97 percent more inbound links to their website. This also boosts your site’s Search Engine Optimization (SEO), making it easier to find your site in web searches, and pushes your site higher on the Goggle rankings. All of that, in turn, gains you more leads, and puts more money in your pocket. A little thing like blogging can do a whole lot for your business.

80% of Social Media Users Prefer to Connect With Brands on Facebook

Why else should you be using social media? Because that’s where your customers are, and that’s the medium in which they want to interact with you. More than three fourths of social media users want to connect with you through Facebook. Win over loyal customers by catering to them. Push specials and deals to social media where customers can see them. Push your blogging content to social media where customers are more likely to read it. Interact with your customers on social media.  Engagement is key to forming the important social media relationships that become leads.

Engagement doesn’t just mean, “likes” on a Facebook post. It means getting your customers and followers to comment on your posts, message your company, share your posts on their pages, etc. The more customers and potential customers interact with you, the more likely it will be that their friends see your posts and website, and so forth. Don’t just interact with potential customers either. Interact with other businesses in your industry. This can also get your page more views. Websites that use the “+1” button on Google+ increase page traffic by a whopping 350 percent, according to a statistic from HubSpot.

78% of CMOs Think Custom Content is the Future of Marketing

If we haven’t convinced you yet, take it from chief marketing officers around the globe. According to a survey by Social Media Today, 78 percent of CMOs believe that custom content on social media platforms is the future of the marketing industry. And this form of marketing is growing fast. Companies are expected to double their social marketing budgets in the next five years. That’s according to WebDam, a leading digital asset management platform for marketers. It seems like social media is here to stay, and if you spin it to your advantage, your company can prosper.

If you’re still not sure where to start when it comes to social media, SEO, or lead generation, call the experts at Lure Creative, (913) 649-4040.

About the Author

Scott Christian

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