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Top Five Online Directory Listing Mistakes

January 16, 2013

Your online profiles or directory listings are critical for potential customers to find you. That’s because the search engines like Google and Yahoo find new sites through links. Directories give you links, giving you increased visibility to the search engines themselves. When the search engines find you, they rank you higher and your potential customers are more likely to find you. The problem is that most companies have multiple mistakes in their directory listings that are hurting their search engine optimization. Here is a list of the most common mistakes to look for:

Inconsistency in URL and NAP – Make sure your URL and name, address, and phone number (NAP) are consistent across all of the directory listings. Your listing may not be recognized as yours if the information doesn’t match and you won’t get credit with the search engines.

Delete Duplicate Listings – Duplicate listings in the same directory will hurt your SEO. Multiple listings are okay for different locations as long as each one has a unique URL and phone number. But if they have the same information, the search engines see it as spam and won’t rank you higher.

Incorrect Marker Locations – Each directory listing place a marker on a map to show the location of your business. Double check to make sure yours is in the right place. Otherwise, you may have confused customers who won’t end up finding your business.

Improper Categorization – Make sure your listing is under the proper category. Inconsistency may cause the search engines to ignore certain listings

Duplicate Reviews – Don’t have the same customer review on different directory sites. If Google sees the same review on different directories, they may remove it leaving you with no reviews. Make sure your reviews are unique on different directory listings.

Considering the SEO importance of online directories, it would be wise to check out your listings. At Lure Creative, we also know this is a time-consuming job. That’s why we offer our Yext Directory power linking services. We can synchronize your company information on over 35 different web directories. We not only make sure the information is correct, we also make sure it is search engine optimized down to the photos, to get you the most impact possible. We can add photos, videos and special offers and if something changes, we can update it at the drop of a hat. Give us a call at (855) 765-4500 if you’re interested in correcting, updating, and/or adding to your directory listings online. We’ll be happy to help!

About the Author

Kelsey Huber

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