Want to Increase Your Conversion Rate? Chatbots Can Help.
You may have heard about chatbots. Simply put, a chatbot is a computer program that simulates human conversation through audio or text messages. It is used by companies to answer questions consumers may have about products or services. Chatbots are programmed to answer a predetermined set of questions designed to cover most of the typical queries that a customer would ask. This artificial intelligence offers many benefits to companies who use it. If you’re considering whether adding a chatbot to your website is worth it or not, read on to learn more.
Provides Customer Service 24/7
You can’t be available every minute of the day, but customers can visit your website 24/7. Now there’s a way to answer many of their questions when they ask them.
By answering their questions when they are interested in your product (engaged)or service, you increase the odds that they will make a purchase. If they are forced to wait or visit during your “open” hours, you may lose their business altogether.
Handles Large Numbers of Customers
While humans will always be superior to machines, a human can only handle one conversation at a time. One chatbot can handle thousands of conversations simultaneously. This way, the easy questions are handled and only the more complicated requests that require human interaction need to be passed on to customer support. This means you can either reduce your customer service staff or free them up to do other things.
Chatbots Are Always Polite and Professional
Because they are programmed to say what you want them to say, a chatbot will never get angry with a customer no matter how rudely they are treated. The same cannot always be said of humans.
Upgrades Are Easy and Inexpensive
Once set up, chatbots are very economical. They are easy to reconfigure when and if necessary.
Collect Invaluable Data
By monitoring the feedback your chatbot collects, you can learn a lot about your customers’ behavior. You can mine the data for purchasing patterns, product/service preferences, etc. You can then use this information to make key business decisions in the future.
Adding a chatbot is much more affordable and easier than hiring more employees.