Web Designers vs. Marketing Experts Specializing in Websites
There’s a big difference between hiring a web designer to create your website and hiring a marketing agency to create your website. While both will probably be able to design a site that looks good, it’s the things you can’t see that will make the difference. While a web designer may ask, “What is it we’re trying to convey? and ”What look brands us best?”, a marketing agency will focus on the end user and ask questions like, “What do they need?” and “Why did they come to this site?”
The difference may seem subtle, but the bottom line is when a user gets to the actual site, if it is marketed to his/her needs, that person will stay longer, and be more likely to purchase/call/fill out a form or whatever action is desired by the website owner. It’s thinking like the customer in everything we do that differentiates us from a web designer. If you run a business, your focus should always be on the customer and their needs. The customer is who you must please. Unfortunately, the small business owner is bombarded with decisions every day and it’s very easy to lose sight of this simple fact. That’s why partnering with marketing experts is critical. We keep the promotional side of your business focused on the consumer, leaving you to do the other million things you have to do.