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Why You Need a Privacy Policy and a Terms of Use Page on Your Website

November 14, 2011

A Privacy Policy is simply a page that tells consumers what you will and won’t do with the personal information you collect from them.
When a consumer fills out a contact form or signs up for your newsletter, for instance, they leave their name, email address, etc. They want to know that you won’t sell their information to a list broker. Or that they won’t start receiving unwanted emails from other parties (spam).
But, aside from the consumer protection, it will also help your SEO (search engine optimization) to include a Privacy Policy Page. Google sees this page as another indicator that your site is legitimate and valid and will give you a higher ranking over a website that has no such page.

While a Privacy Policy page protects your visitors, a Terms of Use page, on the other hand, is to protect you. A Terms of Use page states that you own all of the visuals and words on your website and gives you some legal leverage if someone steals your content for their own use.

If you need help adding a Privacy Policy page or a Terms of Use page, give us a call and we’ll be glad to help with the verbiage and the placement (913) 649-4040.

About the Author

Scott Christian

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