Small Business Marketing

Marketing Plans, Small Business Marketing

Part 8: How Much Should a Small Business Spend on Marketing?

Lure Creative is a digital marketing company in Kansas City. We help small to medium-sized businesses Get Found & Be Known. In our adventures, we’ve found that many small to...

Lead Generation, Small Business Marketing

Part 7: Which Digital Lead Generation Channel Is The Best For You?

Lure Creative is a full-service marketing company in Kansas City. We help small businesses Get Found & Be Known. In our adventures, we’ve found that many small business owners have...

Marketing Strategy, Small Business Marketing

Part 6: Traditional Marketing Vs. Digital Marketing: What’s The Difference?

Lure Creative is a full-service marketing company in Kansas City. We help small businesses Get Found & Be Known. In our adventures, we’ve found that many small business owners have...

Small Business Marketing, Social Media

Part 5: Why Is Social Media Marketing Important?

Lure Creative is a full-service marketing company in Kansas City. We help small to medium-sized businesses Get Found & Be Known. In our adventures, we’ve found that many small to...

Small Business Marketing, You've Been Schooled

If marketing is going to work, it has to be a partnership.

“If you really want to get the most out of your marketing agency, you have to find one that you can trust. You can’t think of them as a vendor...

Email Marketing, Small Business Marketing

Part 4: Why Do I Need Email Marketing?

Lure Creative is a full-service marketing company in Kansas City. We help small to medium-sized businesses Get Found & Be Known. In our adventures, we’ve found that many small to...

Small Business Marketing, You've Been Schooled

Get Your Ducks in a Row Before You Interview Agencies

If you are interviewing marketing agencies, these are some questions you should be prepared to answer.

Local SEO, Small Business Marketing

Part 3: SEM/PPC – Let’s Talk Terminology

First of all, let’s clarify a couple of things. SEM (Search Engine Marketing) started out as a broad term that encompassed both paid (PPC) and unpaid (SEO) marketing. Originally called...

Small Business Marketing

Part 1: Why Do I Need a New Professional Website?

No one argues that in today’s digital world the most important tool a company can have is a website. Anyone can build a website that looks good. But if you...