Your Healthcare Website Will Cost More Than You Think It Should
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the doctors and healthcare company owners we are trying to help...
continue readingThink of SEO for Healthcare Websites as a Three-Legged Stool
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the doctors and healthcare company owners we are trying to help...
continue readingSocial Media Calendars Require Advance Planning
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...
continue readingDon’t Sell the Industry – Sell YOURSELF!
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...
continue readingYou Absolutely, Positively Have to Have SEO!
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...
continue readingTell Me Something I Didn’t Know!
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...
continue readingIf marketing is going to work, it has to be a partnership.
“If you really want to get the most out of your marketing agency, you have to find one that you can trust. You can’t think of them as a vendor...
continue readingGet Your Ducks in a Row Before You Interview Agencies
If you are interviewing marketing agencies, these are some questions you should be prepared to answer.
continue readingGrowth on Social Media Takes Time
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...
continue readingCan Your Brand Pass the BLT?
There’s a mistake I see all the time in marketing messages, but fortunately, there’s an easy way to test for it. I call it the BLT or Brand Litmus Test
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