You’ve Been Schooled

Marketing tips for small businesses
Don’t Sell the Industry – Sell YOURSELF!
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...
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Marketing tips for small businesses
You Absolutely, Positively Have to Have SEO!
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...
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Marketing tips for small businesses
Tell Me Something I Didn’t Know!
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...
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Marketing tips for small businesses
If marketing is going to work, it has to be a partnership.
“If you really want to get the most out of your marketing agency, you have to find one that you can trust. You can’t think of them as a vendor...
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Marketing tips for small businesses
Get Your Ducks in a Row Before You Interview Agencies
If you are interviewing marketing agencies, these are some questions you should be prepared to answer.
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Marketing tips for small businesses
Growth on Social Media Takes Time 
"Organic Posts Aren’t Ads: Unlike ads where you target your audience and put money behind it in order to receive growth in return, organic posts take time to generate that...
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Marketing tips for small businesses
Can Your Brand Pass the BLT?
There’s a mistake I see all the time in marketing messages, but fortunately, there’s an easy way to test for it. I call it the BLT or Brand Litmus Test
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Marketing tips for small businesses
Think of SEO as an Investment
Business owners should think of Search Engine Optimization as investing in their website, which in turn is investing in their business. If they think of spending money on SEO like...
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