Social Media
for Cosmetic Surgeons
Top-Rated Social Media Services for Cosmetic Surgeons
We understand that you’re busy and may not have a lot of time to spend on social media. However, we believe that all cosmetic surgeons can greatly benefit by connecting with and building relationships with your patients through social media.
Social media is a vital part of our lives, with over 72% of Americans using it every month. If you’re not using social media, you’re missing out on an opportunity to connect with your patients.
There are many reasons why cosmetic surgeons should start using social media. Let us help you increase your online presence and engage with your patients effectively.
Attract More Cosmetic Surgery Patients With Social Media Marketing
Social media marketing is a crucial tool for reaching your local target market. However, with numerous platforms and strategies available, it can be overwhelming to decide where to begin. That’s where we come in as an expert social media agency for cosmetic surgeons.
We create and implement a tailored cosmetic surgeon social media strategy that establishes trust and credibility, and results in more leads converting into patients. Attracting more patients is difficult but absolutely achievable with the right strategy in place. That’s where Lure Creative comes in. With years of experience in the industry, we’ll elevate your cosmetic surgery practice to the next level.
Why put your marketing dollars towards social media for your cosmetic surgery practice?
Social media allows you to reach and connect with your customers where they already spend their time. By establishing relationships through social media, you can promote and grow your local practice effectively.
TO ATTRACT NEW PATIENTS
As a cosmetic surgeon, utilizing social media is key to connecting with potential patients in your area. Although organic reach is possible, paid social targeting is the most effective way to get in front of your ideal patients. Additionally, engaging with customers through likes, shares, and comments showcases your active presence and highlights the real people behind your clinic, which can lead to new clients.
KEEP IN TOUCH WITH YOUR CURRENT PATIENTS
Connecting with your patients through social media builds trust and rapport. Post updates about your practice, special offers, and educational content to keep patients informed and establish yourself as a trusted source. Answering patient questions and concerns shows accessibility and care for their needs. Through these efforts, you strengthen patient relationships.
TO ESTABLISH YOUR BRAND
As a cosmetic surgeon, it’s crucial to make an excellent first impression on potential patients. Your brand needs to inspire confidence and trust. Using social media is an effective way to achieve this.
Platforms like Facebook and Instagram offer a wide audience to showcase your practice. Use high-quality images and videos to provide an inside look at your office, staff, and treatments. Consistent posting shows that your practice is active and up-to-date. When used wisely, social media can make a positive impression on people that brings new patients into your clinic.
Digital
We combine marketing strategy, execution, and analytics to bring prospective clients to you.
Strategy
We work with you to build a cosmetic surgeon digital marketing strategy customized to your business by creating a winning plan to get leads.
Creative
Our team of designers and content specialists will help you “Be Known” to your clients.
Development
Use the right tools to get the job done. Build your website on WordPress, the most trusted CMS platform in the world.
Frequently Asked Questions (FAQs)
Running social media campaigns for a cosmetic surgery clinic requires significant time and effort. With numerous content options and platforms like Facebook, Twitter, LinkedIn, and TikTok, starting can be overwhelming.
Here are some of the frequently asked questions about social media for cosmetic surgeons:
Yes, to be found online, you need to invest in SEO. There are two ways you can invest in search engine optimization - buy Google Ads or pay for ongoing SEO services to get organic search results. Either way, it will cost you money, so you should budget for SEO. When properly done, search engine optimization efforts increase your website traffic without having to resort to paying for each and every click (Google Ads). When you run Google Ads, you’ll be charged every time someone clicks on your ad (hence the term pay-per-click or PPC). But, if your website ranks organically on Google, the traffic that comes to your site is essentially free (although you are paying for SEO services). With ongoing maintenance, this investment in SEO can continue to give you free website traffic. PPC ads, however, will stop delivering leads as soon as you stop running them. The difference is really a matter of immediate leads in the short term or ongoing leads in the long term. Sometimes, it makes sense to do both. But if you want your architect website to be found, you must do some search engine optimization.
There are some common reasons why your architecture website isn’t ranking highly on Google for the keyword phrases you are targeting. It could be a problem with the website’s indexing. Keyword competition is also a factor. If the keywords you’ve chosen have high competition, it could take longer to rank. Your website’s “authority” could be low if it doesn’t have enough links. Or your on-site optimization may need tweaking to let Google know what you’re trying to rank for. There are various ways to improve your website ranking, and usually it is a combination of all of these factors.
Simple answer - it depends. It depends on how competitive the keywords you are targeting are, what your online competitors are doing, and what the SEO on your website looks like. It takes time and ongoing SEO efforts to rank high organically. You can’t launch a website and expect it to rank for competitive search queries overnight, even if you believe you are the best choice or most reputable architecture firm in your market. Every website and market is unique.