Email Marketing For
Healthcare and Medical Providers
Top-Rated Healthcare Email Marketing Services
As a healthcare provider, it’s easy to fall into the trap of thinking that few leads in your industry come from digital or online activity. But in a 2018 survey by doctor.com, approximately 80% of respondents said they have used the internet to make a healthcare-related search in the past year.
Interestingly enough, it isn’t just the younger generation turning to the internet for healthcare services. 76% of respondents over the age of 60 have made a healthcare-related search online in the past year. The point is that if 80% of people are searching for healthcare services online, SEO should be a critical piece of your marketing plan. If it’s not, you are missing a huge opportunity to grow your business. At Lure Creative, we specialize in both medical and healthcare SEO services along with a focus on small businesses.
Take Your Healthcare Email Marketing to The Next Level
As you can see, email marketing can be extremely effective if done right. It’s a great way to stay in touch with your patients and keep them up to date on the latest news from your practice.
But what you may not realize is that there’s a lot more to email marketing than simply sending out a monthly newsletter.
That’s where Lure Creative comes in. We’re a full-service digital marketing agency, and we help healthcare professionals get the most out of their email campaigns. From designing beautiful newsletters, to creating engaging content, to making sure your email list is properly segmented, we do it all. And we’re here to help you every step of the way.
So if you’re ready to take your healthcare email marketing to the next level, contact us today. We’ll be happy to show you what we can do!
Email marketing can be a great way for doctors and medical professionals to connect with patients and promote their local healthcare services. However, there are several moving pieces to email marketing, so there are some requirements for successful chiropractic email marketing.
Building Your Email List
You can’t do medical email marketing without having a patient email list, so you need to start somewhere and then build upon it. Building an email list takes time, so you should start as soon as possible.
A great place to start is to ask your current patients if they would like to join your email list. And if you haven’t yet, it’s a good idea to start collecting emails as part of your regular patient onboarding workflow.
You can also do things like putting up a widget on your website to collect emails from your website visitors.
Regardless of how you collect emails for your list, be sure only to add people who have opted in to receive emails from you and follow the law set out by the CAN-SPAM Act.
Create Engaging & Helpful Content
It’s no secret that email marketing is a powerful tool for businesses of all sizes. When used correctly, email can help you build relationships with your patients, promote your brand, and get more appointments booked.
But in order for email marketing to be effective, you need to have engaging subject lines and content. Otherwise, your email open rates will suffer if your audience isn’t engaged.
Effective email subject lines are typically short and to the point, personalized, and suggest there will be something useful in the email for the recipient.
There’s a wide range of content that you can send to your audience, but some common examples that are effective include welcome emails, helpful information, such as tips for maintaining a white smile, discounts/promotions that your business is running, and newsletter emails.
Campaign Performance Analysis
Tracking your results and analyzing the data that comes in is an important aspect of healthcare email marketing. Your open rates, click-through rates, and other metrics should be checked regularly to monitor performance and diagnose any issues that come up.
Audience Segmentation
If you use email marketing as a medical provider, it’s important to segment your list so that you’re sending relevant information to the right people. For example, if you’re running a promotion targeted towards new patients, you’ll want to create a segment so that only those patients receive those promotional emails.
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Frequently Asked Questions (FAQs)
There is no way a small business owner can expect to know all of the best email marketing strategies to use. You’re busy running your healthcare service or clinic.
Email marketing and email campaigns can be a complicated marketing tool that takes years to master (if it can even ever truly be mastered). Much like healthcare social media marketing, we hear a lot of questions from business owners about it, and here are some of the most common ones along with our answers:
If you're not doing email marketing for your doctor office, you're missing out on connecting with your patients and ultimately, revenue for your business. That's because email marketing is a powerful tool to establish a more personal connection with your patients. That creates loyal customers. It also brings them back into your office on a consistent basis.
There are many ways to grow an email list. A tried and true way is to ask your current customers if they would like to be on your list - and it's best if you automate this in some way.
Another way is to use something like a widget or popup on your website to collect emails. The most effective way to collect emails is by offering something of value in exchange for the person's email, such as a short guide (a PDF on how to brush and floss properly, for example), or a checklist. This is known as a lead magnet.
You should be seeing a positive ROI on your emails, so the simple answer is to send as many emails as you can without turning off your customer base. This can take some testing to find where the line is - if you start sending out more emails than usual and you see a mass of unsubscribes, that's a sign you need to scale back.
As a local doctor or healthcare provider, you don't have hundreds of products to offer your patients like an e-commerce store does, and patients only need to come in for appointments once to a few times a year. So it makes sense to send fewer emails, such as weekly, bi-weekly, or even monthly. Keep in mind you'll be sending out individual reminder emails for appointments as well.