When it comes to healthcare marketing, there are two audiences you must keep in mind. They are completely different. In fact, one of them isn’t even human. We’re talking about prospective patients (the human audience) and search engines (definitely not human). If you only target one of these groups, your marketing plan is only half as effective as it could/should be.
To Be Found by Prospective Patients, You Must Speak Google
Prospective patients are the most obvious target. Of course, we want to attract the attention of prospective patients. New patients equate to growth. But to do that, you must remember how they find you. An estimated 7 % of Google’s daily searches are health-related. That equates to 70,000 searches each minute. Whether it’s “How to lower blood pressure?” or “What causes kidney stones?”, it’s clear that many prospective patients turn to Google first. So if you’re not putting a premium on SEO, you’re missing out on a lot of people who are searching for the services you provide. Whether they are searching for information, comparing you with your competition, or planning to schedule an appointment, thousands will start their search online. They are out there searching – your SEO must be doing its job or you won’t be the medical provider they see, much less the one they choose.
Being on Page One of Google Is the Goal
Seventy five percent of people will never scroll past the first page on a Google search. You can’t afford to be ranking on the second, third, or fourth page. You just won’t get the clicks and traffic you need to make SEO worth your time and money. Seriously, there’s really no point to being on page two. Page one is the only position that will get more searchers to your website and more patients in your door. But it simply won’t happen without search engine optimization.
SEO Is Critical to Growth
If you remember nothing else, remember these two things:
- Your prospective patients are searching for you online so you must be able to be found on page one of Google.
- You won’t make it to page one without professional help – unless you are already an SEO expert.
Whether you choose Lure Creative or another healthcare marketing agency, if you want to grow your practice, medical group, or hospital, you need effective SEO.
We Specialize in SEO for Healthcare Providers
At Lure Creative, when we create your digital marketing plan, whether it’s your brand message, your website, your SEO, or even your ads, we create it all with both targets in mind – the patients, and the search engines. If you’re not focusing on your website design and prioritizing SEO to ensure that it can be found when patients search, your marketing is lacking. But the good news is that there is room for improvement. Lots of room. We specialize in SEO strategy for healthcare providers. We can help you grow your organic traffic and, in turn, your patient leads.