Digital Marketing Services For Healthcare & Medical Providers
Top-Rated Healthcare Marketing Agency
Looking for an experienced, digital marketing agency for healthcare providers or doctors?
You’re in the right place!
As a local doctor or healthcare services provider, it’s easy to fall into the trap of thinking that few leads in your industry come from digital or online activity, but in a 2022 survey by doctor.com, approximately 80% of respondents said they have used the internet to make a healthcare-related search in the past year.
Google, Facebook, Instagram, TikTok, DigDug (ok, maybe that last one is an ‘80s arcade game) – with so many digital channels, it takes expertise to navigate them effectively. From Healthcare Web Design to SEO to Google Ads to social media to email, we work with you to identify the right mix of digital marketing services to deliver leads, consistently every month, so that you can focus on delivering patient care and growing your business, and did we mention we never lock you into a contract?
As a top online marketing agency for healthcare and medical providers, we believe in earning your business every month. It’s this type of partnership that has kept our healthcare and medical provider marketing clients with us year after year!
Increase Your Patients With The Right Online Advertising For The Healthcare Industry
Marketing is hard…but healthcare is even harder. Navigating the healthcare and medical marketing industry requires both knowledge and experience. We have been perfecting our lead generation strategies since 2007 and we know what it takes to do it successfully.
To help patients find you online, we use a wide range of tools, tactics, and strategies depending on the platform you wish to capture them on. Whether it’s through organic search engine optimization, social media, email marketing, or paid ads on Google, we have the tools and the expertise to attract new patients to your business through strategic online marketing for healthcare.
Our medical marketing strategies are always focused on the patients – new patients are the key to growth. We have a lot of online marketing tools in our toolbelt – but without a solid strategy, it’s like trying to nail with a saw. We take our tools and our expertise and we create a marketing plan, customized for you, that drives more patients your way – more patients from search, more from social, more from paid ads, more from your website. A solid marketing strategy is essential. That’s where our real value lies – knowing how to use the tools we have. Here are some of the most important:
Website Design & Development
Sure, your website has to look good, but that’s just the tip of the iceberg. It has a lot of work to do, and you’d better have someone with both healthcare and website experience designing it. Our chiropractic website designs boost your online presence, make it easier for people to engage with your brand, increase your credibility, and most importantly, convert visitors to patients.
Your healthcare website design will have user-friendly navigation, strong SEO, mobile-first design, and fresh, quality content. On every site we design, we place a mandatory emphasis on security, speed, and user experience so your site is a lead-generation machine. If you want to grow your business, you need a website that works as hard as you do.
SEO (Search Engine Optimization)
Going hand-in-hand with having quality content and design on your website, search engine optimization is a must when it comes to gaining organic site traffic. Recent data shows that 93% of online experiences begin with a search engine and Google accounts for just over 85% of all global search traffic. You can count on our experienced Chiropractic marketing experts to bring new patients to your website. Our search engine optimization services for healthcare providers includes:
- Review of your current search rankings across your most important keywords
- Analysis of top keywords in your industry, local competitors, etc. to identify additional opportunities for you
- Optimize your website by fixing any technical performance issues or broken links
- On-page optimization of content
- Create a linking strategy for both onsite and offsite links
- Improve offsite SEO including Google Maps/GMB rankings, online directories, and more
- Monthly reports that include our SEO activities and results
Social Media Marketing
Build your brand presence on the social channels where your prospective patients are spending time. Use targeted posts and ads to build brand awareness with future patients as well as those looking for immediate help. Engage with your audience on a personal level to reinforce your message and build trust. Lure Creative’s healthcare social media experts will:
- Define the right social channels to find your patients
- Create and deliver content that resonates with your audience, creates brand awareness, and delivers leads
- Create and manage ads on social media
- Analyze results and ongoing optimization
Google Ads Management (PPC Search Marketing)
Increase traffic to your clinic’s website and convert leads quickly by executing a well-run pay-per-click (PPC) campaign.
At Lure Creative, our Google Certified PPC experts will help you determine an ads budget that is right for you. Our PPC campaign and Google Ads for medical and healthcare account management includes:
- Researching and selecting the right keywords for maximum results
- Organizing keywords into well-defined campaigns
- Building compelling landing pages to convert patients
- Tracking patient conversions
- Optimizing ads on an ongoing basis to achieve the best ROI
- Monthly reports that detail campaign results
Email Marketing & Automation
The patient journey is not always predictable. But you can reach them by sending the right messages at the right time with automated messages. From email to website to social to text, we’ll help you target, follow up, and create top-of-mind awareness with patients in your area. If you are already using a marketing automation solution, chances are we can work with it. If not, we have partnered with a leading marketing vendor to resell and support their solution.
Our healthcare email marketing and marketing automation services include:
- Identifying and building a patient prospect list
- Defining the right channels to target
- Implementing the appropriate funnels
- Creating and delivering messages
- Managing bounces and unsubscribes
- Analyzing results
We combine marketing strategy, execution, and analytics to bring prospective clients to you.
We work with you to build marketing strategy customized to your business by creating a winning plan to get leads.
Our team of designers and content specialists will help you “Be Known” to your clients.
Use the right tools to get the job done. Build your website on WordPress, the most trusted CMS platform in the world.
Frequently Asked Questions (FAQs)
There is no way a small business owner can expect to know all of the best digital marketing strategies to use. You’re busy running your medical practice. Online Marketing can be a complicated mix of strategies that takes years to master (if it can even ever truly be mastered). And just about the time marketing experts think they have it figured out, Google, YouTube or Facebook changes its algorithm…again. Because of local online marketing’s nature, we hear a lot of questions from doctors and healthcare clinics about it. Here are some of the most common: