1. DISCOVERY & RESEARCH
Sounds long and tedious right? Not with Lure Creative. Step 1 in our process has been streamlined to get what we need and get going. First, we ask for some general metrics, milestones and goals. Our team needs to understand what’s happened and where you need to take your company. Then we have a short Q & A that documents the majority of what we need to know. Doing this preliminary discovery means we can hit your goals faster with a solid marketing strategy.
2. ONBOARDING PROCESS
All Aboard! Step 2 in our process is collecting data and information we need to start your web design, or build out your marketing program. We collect logos, branding requirements, company images, charts, graphs, illustrations and account information for social media and online tools. Our team will store this information for quick access in a secured, password-protected environment so we don’t have to keep asking you for it. Plus, we have it just in case you forget.
3. TEAM INTRO & KICKOFF
Lure Creative will assign you to one of our marketing teams that will learn your business, services, products, goals and more. A team leader “Account Manager” will act as your main point of contact. However, you will have access to the entire team during your project. In our Website or Marketing Kickoff Meeting, you are invited to personally meet the team who will be responsible for your success. Our Marketing Teams want to hear your story and tell it through the creative work they do. The results of a good Kickoff Meeting are that our people feel more personally accountable for results when they feel they know you.
4. BRANDING DEVELOPMENT
Are you growing a business but don’t really have a brand? Our team can help discover your “inner you” and why your customers love you so much. When you re-package that secret sauce into something creative, you’ll start attracting even more great customers that want what you got! We help growing companies identify Core Values, Mission Statements, Brand Promise, Branding Statements, Branding Elements, USPs and more. The results of creating and documenting a good brand, is a more matured look and feel with a defined purpose that naturally draws the right customers to you.
5. PERSONA WORKSHOP
To ensure every decision is made on behalf of your best prospects and customers, we perform a 2-hour workshop to identify at least three customer types we call Personas. We work with you and your team to discover the traits of the businesses you love doing business with and love working with you. We find out what their pain points are, why they need your product or services, and what motivates them. By documenting ideal customer personas, it reminds our content writers, designers and marketing of who we are trying to attract.
6. WEBSITE DESIGN + BUILD
Many inbound marketing agencies dabble in web design or manage website projects, but send the work out to a freelancer or 3rd party vendor. All our work is done custom, in-house and is made right here in good ol’ America! Our WordPress websites or HubSpot websites all go through our 300+ Quality Checklist that keeps us on track to make sure every detail is added without missing elements that make your website perform on search engines, in different browsers, is user friendly and works for a long time. We even have a 2-Year Exclusive Guarantee!
7. HUBSPOT SETUP + TRAINING
Now that your website is built right, it creates a solid foundation for performing Inbound Marketing. But first, we must integrate the tools that transform your website into a lead and marketing machine. Lure Creative is a HubSpot Certified, Gold Partner that can get your company up and running quickly with an inbound marketing program. Yes, we can set up HubSpot by integrating into your WordPress website also. When we are done, you will have a marketing tool that includes social media posting and monitoring, email marketing, automated lead nurturing, keyword tracking, SEO tools, CRM with all contacts, source tracking and much more.
8. INBOUND MARKETING BEGINS
It’s time for action! Our 100% Inbound Marketing Certified Teams work with you to include your ideas, will brainstorm on new marketing, and will formulate an inbound strategy to meet your goals. Once they have a plan and you approve, it’s time to get to work. Our teams will work in a 2-week “Sprint” to execute all the work for either a month or quarterly marketing plan. This requires very little of your time, but we do need your experience to make it all work. Our customers are a vital part of our success and we treat them as one of our core team members.
9. ADD-ON SEARCH MARKETING
Although not required to work with Lure Marketing, we highly recommend adding a search-marketing program alongside inbound marketing to act as a traffic builder. Many of our customers use TV, Radio, and even Direct Mail to help drive traffic to the website where our Inbound Program converts them into leads. At Lure, our Google Adwords Certified Specialists can setup and manage a paid search campaign that brings you qualified leads that need your products and services now! This is also a great option for short term leads as your Inbound Marketing program is building momentum.
10. SALES & CRM INTEGRATION
Do you already use Salesforce or Pipedrive? Or maybe you want to use HubSpot’s Free CRM tools. At Lure, we can help integrate a CRM program into HubSpot to create a full-circle, closed loop-marketing program. This means we can track what marketing campaigns produced the best leads with the highest closing percentage and revenue. Our sales team is Inbound Sales Certified and trained to help your sales team with HubSpot’s CRM and with learning best practices for your new Inbound Sales Program.
11. RESULTS TRACKING
We track more than traffic and clicks! We track web form submissions, integrate call tracking and recording, and can apply heat maps and recording to your website so that we know absolutely everything about your visitors. We learn how they use your website and what Lures works best for them. We measure these results against your goals and our marketing team tracks those goals each day, week and month. The longer we work with your company, the more data we can use to build out a smart, data-driven marketing program that is self-improving.
12. PERSONA EXPERIENCE DESIGN
What good is data and tracking without a system to improve your website and marketing from what we learn? So we developed our own method of Growth Driven Design called Persona Experience Design. This is a process in which we make ongoing improvements to your website to help give your target personas more of what they like and want. With this service, you are assigned a UX web designer who is Growth Driven Design Certified to lead you through the process and make the recommendations that will keep converting visitors to leads at the highest rates. This method has proven to produce 20% more lead results than our typical “Design, Build and Hang” websites that do not evolve after the launch.