Wouldn’t it be cool if a bunch of strangers who were looking specifically for what you do, found your business, and traveled to your website to learn more about it? You can stand on your building with a bullhorn & shout at people all day to attract attention, but the impact will be minimal & your neighbors will hate you. That's where expert search engine optimization, aka SEO, comes in!
Expert Lawrence SEO Services
Search Engine Optimization, aka SEO, is the process of increasing your website’s authority and relevance in the eyes of Google, Yahoo & Bing in order to improve your organic “rankings” within search results for search phrases, also called “keywords”, that are relevant to your services or products. At Lure Creative, we specialize in local SEO in Lawrence, KS.
Effective SEO is an ongoing mix of technical optimization, content improvement, quality link building, and testing. Managing all of these search engine optimization related tasks on a monthly basis in order to see results for Lawrence SEO, local SEO, national or e-commerce SEO can be quite complicated and time-intensive for an individual, and if done by someone who is not an expert, can even be damaging to your organic website traffic.
Local Search Engine Optimization Experts
Turns out we can help! By utilizing Search Engine Optimization, we will focus on the local markets where you want to drive the most prospects to your business. For instance, we are a digital marketing company in Lawrence, KS. We might want to focus on keywords such as:
“digital marketing lawrence ks”
“SEO lawrence ks”
“Lawrence search engine optimization”
Just in our area, we proudly offer SEO services in Olathe, Lenexa, Overland Park, Shawnee, Prairie Village, Shawnee, Leawood, Bonner Springs, Merriam, KCK, Mission, and Lawrence, KS to help drive organic search traffic from across the Kansas City metro.
Here’s How We Go About Getting Great Results For Our SEO Clients:
On-Site SEO Review
The foundation for a successful SEO campaign is a healthy, secure, clean-looking, and fast website. Our SEO audit identifies the key points for search engine optimization opportunities. Some of these include keyword placement, meta titles, and descriptions, adding alt attributes for images, inputting keyword-centric H1s, H2s, & H3s, improving website speed and performance, fixing broken links, evaluating keyword landing pages and more!
In-Depth SEO & Competitor Analysis
We start our analysis with keyword research for the top keywords in your industry. We evaluate where you rank for those Google search terms. Then we look at traffic reports from Google Analytics to see the source and volume of your website traffic. We also analyze your competitor’s organic rankings and links to see if there is an additional opportunity to help improve the online authority and keyword rankings for your site.
Keyword Ranking Strategy
Our SEO strategy always begins with optimizing the components we identified in the SEO Audit- including keywords, fixing any performance issues or broken links, and internal & and external linking. Then we look at your offsite SEO. This includes external link sources, your Google My Business Listing, and the online NAP (name, address, phone number) consistency on all major online directories to optimize your business for Google Map Rankings.
Local Lawrence SEO Strategy
Focused on local markets? We employ techniques to help get you ranking highly on Google, Yahoo & Bing in your local area. This could include creating city pages, service and location pages, ongoing optimization of your Google My Business profile, etc. We will work with you to devise a local strategy for SEO in Lawrence, KS for your target markets that will help you rank on page 1 of Google.
Monthly Reporting & Ongoing Optimizations
Most people know that SEO takes time and isn’t immediate, but we keep you informed each and every month with both a keyword ranking report and an SEO work summary showing what was completed the previous month. With Lure Creative, you are in the know with monthly keyword ranking improvements and what is being done each month to help improve your rankings.
We guarantee your website won’t get a “cookie-cutter” treatment, as we know each website is in a different position, and therefore needs different strategies in order to improve it’s authority and relevance over the currently ranking competitors online.
While you are investing in SEO and making your website a more authoritative, long-term asset for your business over time, we stay focused on improving your keyword rankings as well as your organic traffic, and we aren’t afraid to show you what we are doing.