Healthcare marketing comes with its own set of specific challenges. Targeting limitations due to privacy issues and insurance coverage complications that affect messaging strategies. The pitfalls of working with new marketing technology that isn’t HIPAA compliant. Blending technical medical terms with clear messaging. Creating a brand voice that strikes the right balance between authority and empathy. Add to that the pile of challenges that accompany a new healthcare model like Direct Primary Care, and it becomes evident that marketing for the health and wellness industry isn’t for the faint of heart.
Direct Primary Care Practices Require Extra Attention
At Lure Creative, we welcome the challenge of creating a marketing plan for DPC providers. Besides simply focusing on branding your DPC practice, increasing awareness in the marketplace, and finding new patients (which we’re really good at), we get to be on the front lines of introducing a whole new concept in the healthcare industry. That’s exciting!
Why We’re Excited about the DPC Model
We see amazing potential in this unique niche in the healthcare industry. It is poised to explode and it’s no surprise considering that it holds multiple benefits for all involved, from patients to physicians to employers. Once word gets out, we expect it to go from being the new alternative healthcare option favored by the masses.
Prospective Patients Are Ripe for the Picking
A recent survey found that 68% of participants were unfamiliar with the DPC model, but once the advantages were explained (lower costs, improved outcomes, and more satisfaction), 83% of those surveyed expressed interest in signing up if DPC was provided through their employer. Additionally, more than half of the respondents said they would be willing to chip in each month for the promise of better primary care services. There is a need for the DPC model and we want to help you spread the word.
The DPC Model Benefits Employers
The Direct Primary Care model helps employers lower the cost of healthcare expenditures overall and, in addition, provides savings from improved employee retention and lower absenteeism.
Physicians Love It
DPC physicians love the model because it allows them to do what they got into medicine to do – focus on their patients, not the administrative hassle of running their practice. The Direct Primary Care model improves the quality of care while reducing costs, and simultaneously increases patient and provider satisfaction.
A Growing Market for DPC
A recent report showed that DPC membership in the U.S. grew 241% between 2017 and 2021, and Direct Primary Care networks grew from being offered in 20 states to 40 states. In comparison, the number of businesses in the traditional Primary Care Doctors industry in the U.S. has only grown 1.1% per year on average between 2017 and 2022. IBIS World Industry Report
Custom Marketing Plans for Direct Primary Care Providers
The DPC model is an exciting evolution of the current healthcare industry. We believe that a doctor-patient relationship based on accessibility and trust is the key to achieving optimum health. We are both proud and excited to help inform and educate prospective patients about this new health care model.