Call Tracking & Recording Services
Call Tracking for websites focuses on sales and marketing optimization through tracking which online marketing efforts are creating a call or web form. This gives you the insight into how marketing initiatives are performing and also helps marry call information with your website form submissions to give you complete ROI data. Phone calls are the number one source for prospects and customers to reach you. So if you are only tracking website forms, then you are missing most of the caller information you need to track and improve your website’s effectiveness. So make it easy for yourself by implementing a simple system to track your most profitable marketing campaigns.
How Call Tracking Works
We select a series of numbers to be placed in lieu of your “real number” on various platforms, such as your website, AdWords campaigns etc…. This allows a campaign to be quantitatively measured and compared in order to determine it’s success.
When someone dials the tracking number, it is then redirected to your real number instantly and call recording begins. You can then go online and see the results and hear the conversations from the incoming calls.
Why is this important? Imagine you are using the same number for AdWords as you are for your radio advertising, how are you to know if your phone is ringing due to AdWords or the Radio Commercial? Call tracking software ables you to determine that one medium may be better than the other simply based on the number of phone calls, the quality of the calls, and the cost for the campaign. The benefits of Call Tracking are endless! Here are a few things to consider…
“What Gets Measured, Gets Managed”
–Peter Drucker, Management Consultant & Business Visionary
HAVE QUESTIONS ABOUT CALL TRACKING OR WANT TO GET STARTED?
Call one of our qualified conversion specialists to answer any questions you have about call tracking and its benefits. We can set you up with a free demo to show you exactly how powerful the features can be for your organization. With call tracking you spend a little to save a lot…and make a lot with intelligent data.