Inbound Marketing Services
Marketing, like any other science, changes over time. In the last decade, it has undergone a complete renaissance. Shouting your company’s message to today’s tech-savvy, digital audience is as outdated a practice as buying an advertisement in the Yellow Pages. It is proven to be ineffective and a waste of critical marketing dollars. That’s a problem.
Create Content Your “Ideal Customers” Are Searching for on the Web
At Lure Creative, we use the Inbound Marketing Methodology to help you create targeted and effective pieces of content that your customers search for on the web every day. As a HubSpot agency, we have a team of inbound-certified experts who know how to create content (E-books, infographics, guides, checklists, white papers, etc.) that educates, informs, and excites your Target Persona. In exchange for this valuable information, your customers will give you their information (name, email address, phone number, etc.) and you now not only have a contact, but a contact who is interested in your particular service or product.
- How To Videos
- White Papers
- Special Offers
- Blog Posts
- Social Media Campaigns
- Paid Search Ads
Make Your Marketing Dollars Work 24/7/365
Your inbound marketing content lives on the internet just waiting for your audience to search for solutions your company offers. This means your marketing dollars don’t stop working for you when the TV, radio, magazine, newspaper, or outdoor campaign ends as they do with traditional, or outbound, marketing. They actually increase in value the longer they are out there, increasing your lead generation as well as your website performance. How many times have you invested in marketing that had “Compounding” results?
Catch Your Limit
- “Right Fit” Leads with Higher Closing%
- Better & Effective Website Content
- Enhanced Website SEO/Rankings
- Cost-Effective Marketing with Real ROI
Make Your Marketing More Compelling
Inbound Marketing can attract potential customers no matter what stage of the Buyer’s Journey they are in (awareness, consideration, or decision). Whether they want more information, want to compare solutions, or are ready to purchase a service or product, we create content specifically designed to target each stage.
So the choice is yours. You can waste your marketing budget on yesterday’s marketing methods and throw a large net catching every unqualified fish in the sea (while annoying most of them), or you can use today’s Inbound Marketing method to attract the quality fish you want as your customers without wasting your marketing dollars. All you need to do is use the right Lure!