SEO Services for
Optometrists
Top-Rated SEO Services for Optometry Clinics
If you’re looking for a digital marketing agency that specializes in local SEO for optometrists, look no further!
Prospective optometry patients often use the internet to research and find practitioners in their area, and SEO can be used to increase a website’s visibility and ranking on search engines.
The survey results of a 2018 study conducted by doctor.com indicated that 80% of respondents had made an online search for healthcare-oriented topics in the previous year. At Lure Creative, we provide SEO services to optometrists that aim to increase website traffic, acquire potential clients and expand their practices.
Online healthcare searches are tremendously popular among older and younger people; 76% of those aged 60 and above, for instance, conducted a healthcare-related search in the previous year. This shows that most people access healthcare services through the internet, making SEO a critical branch of your marketing plan. Missing this opportunity would mean a huge potential loss in business growth. Here at Lure, we specialize in optometrist SEO services so you can focus on running your clinic.
Increase Search Visibility for Your Optometry Practice
Optometry businesses have a great chance to access online healthcare seekers via search engine optimization (SEO). Higher rankings for relevant terms will deliver more organic traffic and more patients. But how do you select the best keywords? Lure Creative specializes in optometrist SEO. We have the expert SEO capabilities to optimize your website for the highest-traffic-generating keywords, ensuring you reach your full potential!
With ever-changing Google algorithms and major updates on a frequent basis, it’s hard to stay up-to-date with optimizing your website for search engine result pages (SERPs). You need an expert who knows what to focus on for optometrist SEO. That’s why our full-service healthcare marketing agency will make sure all the puzzle pieces fit together. We understand what it takes to get your website ranking higher. Here are some of the strategies we employ:
Quality Written Content
Google awards websites with comprehensive, relevant content that gives searchers the answers they need. This includes written content, unique images, pertinent video embeds, and user-friendly formatting. Plus, a good user experience (UX) is highly valued by Google. Get top-notch content to give search engines what they’re looking for – and your online customers!
On-Site Optimization
On-site optimization is paramount to achieving the highest possible ranking in search engine results. Google looks for helpful hints about your website’s main topic and target keywords. Our expert SEO work on your optometry clinic’s website will guarantee site headings, internal links, page structuring, meta titles, and metadata descriptions are all optimized for targeted keywords. Pointing search engines in the right direction makes all the difference!
Link Building
Links from other websites are a must for any successful SEO campaign. Google uses the E-A-T factor (Expertise, Authoritativeness, and Trustworthiness) to evaluate the quality of a page. To ensure you get ranked higher, you have to get “votes of confidence” in the form of high-quality links directed at your site. We focus on getting local or industry-relevant authoritative sources to link to your website, avoiding any sketchy “black hat tactics” that could end up with a penalty instead. Get in touch with us – trusted experts in SEO for the optometry industry – and we’ll help you boost your rankings.
Technical SEO
Optimize your website’s code to give it a better chance of ranking in relevant search results for local optometry clinics. Google makes user experience a priority, so you must make sure your website loads quickly, has no broken links or images, and is mobile-responsive. A poor user experience could hurt your rankings. Additionally, more than half of all visitors will be using their phones, so you want to make sure your site is optimized for that as well. We prioritize technical SEO so that Google and your site visitors are happy! Give yourself an edge and give us a call today!
Digital
We combine digital marketing strategies optimized for optometrists, execution, and analytics to bring prospective clients to you.
Strategy
We work with you to build marketing strategy customized to your business by creating a winning plan to get leads.
Creative
Our team of designers and content specialists will help you “Be Known” to your clients.
Development
Use the right tools to get the job done. Build your website on WordPress, the most trusted CMS platform in the world.
Frequently Asked Questions (FAQs)
As a small business owner, you don’t need to worry about getting bogged down in SEO minutiae. You have too much to do already – running your optometry firm is enough work as it is! Our team of experts can handle the complicated details for you – after all, it’s extremely difficult keeping up with the ever-changing landscape of SEO.
We hear the same questions over and over from business owners like you, curious about their online presence. Here are some of the most common:
Yes, SEO is necessary for people to find your website online organically. You can invest in traffic to your website through search engines in a couple of ways: buy Google Ads or continuously work on your SEO. Planning ahead and budgeting for SEO costs will yield greater website traffic in the long term as organic leads come free (although the work does require some investment). PPC ads bring immediate leads, but end as soon as you stop paying for ads. Combining both strategies yields the best outcome - make sure your optometry website can be found with proper search engine optimization!
Are you struggling to get your optometry practice's website to rank highly on Google? You may be experiencing problems with indexing, keyword competition or a lack of links. To fix this, you'll want to optimize your title tags and other on-site factors so that Google knows exactly what the search engine should rank your site for. Boosting the authority of your website through more relevant links is a great strategy too. With the right combination of tactics, you can get traffic and make sure your website comes up when customers are looking for an optometrist in their area!
Organic ranking takes time, effort and ongoing SEO optimization - there's no quick fix. Even when you're the top optometrist in your area, it takes time for your website to rank for competitive keywords. It all depends on the competition, the SEO on your website and more. Every website and market is different - that's why you need a customized approach to get top-notch organic rankings!