Associated Audiologists
How a combination of SEO and on-site conversion strategy helped an audiology clinic surpass their annual lead goal by 127%!
- Website Design + Development
- On-Site Conversion Strategy
- Search Engine Optimization
- Google Ads
- CHALLENGE
- Associated Audiologists needed to increase the awareness of their eight clinic locations with their target audience to generate more leads; with the end goal being converting those leads into scheduled appointments.
- SOLUTION
- Our two-pronged solution combined keyword strategy to increase website visitors with on-site page conversion techniques to increase leads. Our SEO efforts focused on increasing keyword visibility to get more people to the website and we identified and tweaked the most highly trafficked pages to force more conversions. We performed regular updates to the site (new copy, downloads, images, etc.) in an effort to keep the site fresh for end users. We maintained their GMB (Google My Business) listings (for all 8 locations) as well as boosted their backlink profiles via Power Directory Listings (for all 8 locations).
I was impressed with the results Lure was able to achieve. To see so many keywords rise to the top three positions was amazing. More people were able to find our website and once they got there, the content convinced them to call us for an appointment. A 127% increase in leads is phenomenal!
Dr. Tim Steele, President and CEO
BEFORE
AFTER
- THE RESULTS
- A strong SEO strategy yielded 45 of the 57 keywords in top 3 positions. As a result, organic search traffic increased 38% and accounted for almost half of the site users (47.2%) and almost ¾ of leads (74.5%). Leads soared from 1,276 to 2,896 and all of the clinics saw an increase in scheduled appointments.