Associated Audiologists

How a new website and combination of SEO, Google Ads and on-site conversion strategy helped an audiology clinic surpass their annual lead goal by 414%!

  • Website Design + Development
  • On-Site Conversion Strategy
  • Search Engine Optimization
  • Google Ads
  • CHALLENGE
  • Associated Audiologists needed to increase the awareness of their eight clinic locations with their target audience to generate more leads; with the end goal being converting those leads into scheduled appointments.
  • SOLUTION
  • Our solution combined a new, more user-friendly website focused on the mobile experience with clear CTA's as well as keyword strategy to increase website visitors with on-site page conversion techniques to increase leads. Our SEO efforts focused on increasing keyword visibility to get more people to the website and we identified and tweaked the most highly trafficked pages to force more conversions. We rolled out Google Ads campaigns targeting to capture high-quality, high-intent leads for all eight of their locations. We performed regular updates to the site (new copy, downloads, images, etc.) in an effort to keep the site fresh for end users. We maintained their GMB (Google My Business) listings (for all 8 locations) as well as boosted their backlink profiles via Power Directory Listings (for all 8 locations).

I was impressed with the results Lure was able to achieve. To see so many keywords rise to the top three positions was amazing. More people were able to find our website and once they got there, the content convinced them to call us for an appointment. The increase we've gotten in leads is phenomenal!

Dr. Tim Steele, President and CEO
BEFORE
AFTER
  • THE RESULTS
  • A strong SEO strategy yielded 71 of the 82 keywords in top 3 positions (up from 36 in the top 3). The Google Ads campaigns generated 139 high-quality leads at a cost-per-conversion of only $56. Because of the new website, on-site conversion strategy, Google Ads campaigns and SEO efforts, organic search traffic increased 77% and accounted for almost 69% of the site users and 64% of leads. Leads soared from 501 to 2,579 and all of the clinics saw an increase in scheduled appointments.
77%
INCREASE IN ORGANIC TRAFFIC
(from 50,181 to 88,696)
97%
INCREASE IN TOP 3 KEYWORDS
(from 36 to 71)
414%
INCREASE IN LEADS
(from 501 to 2,579)
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