Daffron

How we helped Daffron, a utility billing software and solutions company, transform their website into a lead-generating machine.

  • Website Design
  • Website Development
  • CHALLENGE
  • Daffron’s previous website was outdated, lacked a clear content strategy and created ambiguity in the minds of potential customers.
  • SOLUTION
  • We defined a pointed content strategy, updated the User Experience and distilled Daffron’s message down to a clear, digestible message. This approach gave qualified leads a better overall sense of the value Daffron can bring to their business. The end result increased business inquiries and an increase in the number of software demos schedule.
The new site has blown away our expectations. So far we’re getting the same number of leads in a single month that we would’ve normally acquired over the course of an entire year with our old site.
Brian King, Project Manager
  • THE RESULTS
  • We redesigned the site with a focused message about Daffron’s expertise in Enterprise Software Solutions. Previous builds included messaging that reduced clarity for potential customers or employed overly-complicated navigation systems which increased user choice, decreased clarity, and reduced the potency of Daffron’s message. In a highly specialized industry, qualified leads are not generated in late quantities so formulating a clear content strategy with organized information was imperative for success.

12x

INCREASE IN LEADS
FROM PREVIOUS MONTH
Improved Navigation

Due to Daffron’s breadth of technical expertise, it was important to find a simple and useful way to organize their services. By creating a 5-column layout with icons to distinguish the services, we created a navigation system that clearly highlights each solution.

iPad-Pro-Mockup-Daffron@2x-min
Content Hierarchy

We created a card-style layout for Daffron’s key services to allow potential customers to easily identify services relevant to them and detailing each service with the most important pieces of information.

SEO

Being found on the internet is key to getting more leads to any site. We optimized key pages on their website to rank higher for their desired keywords by refreshing their website pages’ meta titles and meta descriptions, as well as optimizing the written copy and images on the page to be more keyword-focused. In addition to this, we added a robust schema code into the code of their website and built strategic links to improve the authority of their website and its ability to rank highly on Google.