McGonigle's Market

A Kansas City treasure with butchery roots. How we helped cast vision for the future of the McGonigle’s legacy.

  • Visual Identity
  • Packaging Design
  • Shopping Experience
  • McGonigle’s was facing the challenge of an antiquated in-store shopping experience and an aging fan-base. We set out to find ways to bring the goodness of McGonigle’s to a younger generation through the convenience of online shopping.
  • Millennials often shop online for groceries and prep for dinner roughly an hour before eating. To reach them, we proposed an online shopping experience, fresh, pre-made meal kits, curbside pickup and branding updates to signal the brand’s evolution.