SVB Wood Floors

How a wood floor company doubledthe number of monthly conversions and cut their cost-per-conversion by half.

  • Paid Search Campaign
  • CHALLENGE
  • SVB Wood Floors wanted to be certain Google Ads was generating enough leads through form submissions and phone calls to make it worth their investment.
  • SOLUTION
  • Lure planned and implemented a paid search campaign that generated more leads at a lower cost per conversion than SVB had experienced before.
I was extremely impressed to see the results Lure produced without increasing the ad budget.
Steve Brattin, Owner
  • THE RESULTS
  • In 60 days, with no change to the SVB ad spend budget, we were able to more than double the number of monthly conversions & decrease the cost per conversion by more than half. This was accomplished by adjusting bids to focus on highest converting keywords, adding hundreds of negative keyword to greatly reduce wasted clicks & optimize ads to be more robust with a goal of improved click-through rate.

144%

INCREASE IN CONVERSIONS
FROM PREVIOUS MONTH

58%

DECREASE IN COST-
PER-CONVERSION

218%

INCREASE IN CLICK-
THROUGH RATE
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