Top Notch Heating & Cooling

How we helped a local HVAC company achieve substantial growth with their website traffic, search impressions, and search clicks through a monthly SEO program.

  • Search Engine Optimization
  • CHALLENGE
  • The organic rankings and website traffic for Top Notch Heating, Cooling & Plumbing had become stagnant. With HVAC being so competitive in Kansas City, Top Notch knew they needed a big boost in their organic rankings to drive as many prospective customers to their site as possible and to keep a consistent stream of leads coming in.
  • SOLUTION
  • By focusing our SEO efforts on link building and on-site optimization we were able to see consistent gains each month, leading to roughly double the organic website traffic from Google one year after starting SEO. Some of our specific strategies included creating city-focused landing pages and pursuing locally-relevant and high-authority backlinks for the website.
  • THE RESULTS
  • Within one year, we were able to move 33 of 117 tracked keywords into the top 3 positions on page 1 of Google, and 70 on to page 1 of Google that were not previously there before SEO. Organic website traffic from Google increased from 1200-2000 users per month to 3000-4000 users per month. Additionally, Google search impressions went up from 3K-5K per day, to now 9K-12K per day, and Google search clicks went up from 30-50 clicks per day, to now 100-150 per day.

70

KEYWORDS ADDED
TO PAGE 1 OF GOOGLE

155%

INCREASE IN ORGANIC
WEBSITE TRAFFIC

200%

INCREASE IN GOOGLE
SEARCH IMPRESSIONS

220%

INCREASE IN GOOGLE
SEARCH CLICKS
October 2019 - October 2020