With digital marketing consistently evolving, it is crucial for healthcare providers looking to enhance their online presence and attract new patients to stay ahead of SEO trends. So far in 2024, several key trends are impacting how healthcare organizations should approach SEO. Making sure you understand these trends, and implement actionable strategies, will provide a positive impact for your business by boosting your visibility and overall engagement.
Voice Search Optimization
The increased popularity in voice-activated assistants and smart speakers, has made optimizing for voice search essential. Recent studies have indicated that over 50% of all searches in 2024 will be voice searches. This means that you need to focus on natural language processing and long-tail keywords that patients are likely using in voice search queries. For example, instead of targeting “urology care,” you should look at optimizing for “best urology care near me.” Also, answering common patient questions in a conversational tone through the use of FAQ pages, can increase your chances of appearing in voice search results.
As part of our monthly SEO services for our clients, Lure Creative reviews and updates keyword strategies to include phrases and questions that are commonly used in voice searches.
Local SEO and Google My Business
With patients typically searching for medical providers and or medical services close to their location, it’s extremely important that your healthcare business is optimized for local search. A fully optimized Google My Business (GMB) profile with up-to-date business information, as well as reviews, photos and videos is critical for getting your business to appear in local search results and on Google Maps.
As part of our monthly SEO services for our clients, Lure Creative regularly updates our clients GMB profiles and responds to reviews to show engagement and improve local SEO ranking.
Mobile-First Indexing
Did you know that Google has transitioned to mobile-first indexing? What this means is that the mobile version of your website is a very important element when it comes to your indexing and ranking. You absolutely have a mobile-friendly website that loads quickly and provides easy access to information in order to improve your search rankings.
As part of our monthly SEO services for our clients, Lure Creative conducts mobile-friendly tests on our clients websites and makes updates and enhancements when / if necessary.
Quality Content and Google E-A-A-T
There is a misconception in thinking that the more content you add to your website the better your SEO will perform. The reality is, it is not how much content you have that matters. It’s the quality of the content you have that matters. Google’s E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness), emphasizes informative, quality content to show your expertise in your industry and build the trustworthiness of your brand online. If you are not creating and putting out this type of content, then you hindering your SEO efforts and growth.
As part of our monthly SEO services for our clients, Lure Creative implements and regularly updates a content strategy that focuses on informative and engaging, high-quality content.
Final Thoughts
If you’re a healthcare provider that wants to enhance your online brand visibility and attract more patients, you have to stay on top of SEO trends. By optimizing your voice search, focusing on local search, ensuring a mobile-friendly website and creating high-quality content, you can improve your search rankings and stay ahead of your competition.
For more information on how Lure Creative can help you grow your business, give us a call or send us a message.
