Here’s something most organizations will agree on: when seeking to influence visitors and build consumer relations, a company needs first-rate marketers to help its business thrive.
But here’s where the scenario gets more complex—most of the time, business owners are unsure of whether to hire a full-time in-house marketing employee or a digital marketing agency.
Let’s dive right in and compare the two possibilities when you ask yourself: “Should I hire a marketing team or a digital agency?”
Team vs. Single Employee
First of all, should you hire a team or a single employee? There’s no cut-and-dry answer here. As each company has a unique vision, it is important to analyze what arrangement could best serve your business. However, marketing is an extensive and demanding business practice that requires numerous tactics and jobs – everything from content creation to web performance analytics. It may be challenging to find a single qualified individual that can equally succeed at a variety of tasks across all platforms. Of course, when making the decision, it’s necessary to consider factors such as experience, skill level, communication skills, industry knowledge, and timeliness.
How To Decide What’s Best For You
Should you work with an in-house employee/team or a digital marketing agency? This decision should be strongly based on the needs and logistics of your business. There are several questions to ask yourself to help uncover which choice is the most appropriate fit. Let’s break it down.
– What specific marketing elements are you seeking? Are you currently only looking to add an email specialist? If so, then an in-house employee may be the most suitable choice. If you are seeking help on numerous marketing fronts, a digital agency may make the most sense for your needs. A team will divide up certain responsibilities according to their strengths, whereas an in-house employee may spread themselves too thin with various responsibilities.
– What are your business goals? What’s your timeline for achieving them? An outside agency may help achieve these short-term goals more rapidly; they can concentrate on all marketing aspects while allowing you to focus on other aspects of the business.
– How big is your budget? Can you afford to hire multiple in-house employees? Examine your finances carefully. What resources do you have the time and money to invest in? Consider factors like staff training that are essential for the professional development of in-house employees.
Pros and Cons
Benefits of Digital Marketing Agency
1. Diverse Skills
A digital marketing agency provides a team full of diverse talents and abilities. Each person brings a particular skill to the table. At Lure Creative, we supply content writers, email marketing specialists, web designers, SEO and ad specialists, social media experts, and more. With a range of expertise, the agency will assess a problem from different angles and perspectives. More minds, more marketing magic!
The flipside: With an in-house staff, it’s less likely to find a single person qualified to assume the various roles in marketing. That’s a lot to take on!
Hiring a digital marketing agency is far more cost-efficient than using in-house employees. Glassdoor statistics show that the national average base salary for a marketing manager is $78,141. Obviously, those numbers will drastically increase with an entire in-house team. A digital marketing agency is less expensive – annual costs with a team can range from $12,000 to $96,000. With the right agency, you’ll be getting exceptional services, experience, and productivity for significantly less money.
The flipside: Hiring an in-house team requires a substantial budget from the company. In addition to the annual salary for an in-house employee or team, there are a multitude of other expenses including vacation time, yearly bonus, and employee benefits.
3. Knowledge of Industry Trends
With continuous advancements in advertising, design, and social media, the marketing world is moving forward at a fast pace. A strong digital marketing agency will stay on its toes and be well-versed about industry trends, keeping on the cutting-edge of the latest technology and tools in its line of work. This up-to-date knowledge about processes can help your business run smoothly and efficiently.
The flipside: An in-house team may not be as experienced and knowledgeable about industry trends, especially if one person is running all marketing operations.
4. Focus on Marketing
A digital marketing agency will be solely focused on the marketing efforts of its clients. This allows business leaders to spend more time on internal operations and other opportunities.
The flipside: When using an in-house team, there may be more overlap between daily business operations and marketing work. There could potentially be less freedom to concentrate on areas not related to marketing.
Have you made your decision yet? No?! Do not panic! This is a pivotal choice that demands a great level of thinking, research, and consideration of many factors. Weigh those pros and cons, ask yourself the essential questions, and let this blog help you in executing the best plan for your business.
Here at Lure Creative we are in the business of working to push your business to: Get Found. Be Known.
Call Lure Creative today to get started on your next successful marketing campaign at (913) 649-4040.