Website Design in Lee’s Summit, MO
There are many website companies you can choose from for your Lee’s Summit business. So if you need a new website, or perhaps need website updates, make sure you choose wisely. Who should you hire for website design in Lee’s Summit, MO? The answer is Lure Creative. Why Lure Creative? Because we’re not just another pretty face. We design websites that work…hard.
Lees Summit Website Designs That Look Good and Sell
What you will see with many websites, is that a lot of emphasis is given to the look. But just as in real life, in the website world, beauty is only skin deep, and at Lure Creative, our websites look good, but that’s just the surface. The thing that separates us from our competition is that our websites look good AND sell. That’s right. What good is a website if it can’t sell your product or service? From the very beginning, our websites are designed with sales in mind. From design, to in-house, front-end web development, and up to the day we go live, our WordPress websites are built for lead generation every step of the way.
WordPress Websites for Lead Generation
Our custom websites are designed in WordPress because it provides the features and functionality we need to make your website as pretty on the inside as it looks on the outside. Our Lees Summit, MO clients love the easy-to-use WordPress content management system (CMS). It allows anyone in your company to make changes to your website. Its many widgets mean you can rearrange parts without
needing to know how to edit PHP or HTML code. You can even switch between themes. The PHP and HTML code in themes can also be edited for more advanced customizations.
There are many advantages to having your website built in WordPress. WordPress has a rich plugin architecture which allows users and developers to extend its functionality far beyond the features that come as part of the base install. Furthermore, WordPress sites feature integrated link management; a search engine-friendly, clean permalink structure; the ability to assign multiple categories to articles; and support for tagging of posts and articles. Automatic filters are also included, which make it easy to format and style text in articles (for example, converting regular quotes to smart quotes).
WordPress supports the trackback and pingback standards for displaying links to other sites that have themselves linked to a post or article (important for SEO). Our custom website design results in a website that can do everything you need it to do. If you’re looking for a good looking website that also works hard for your Lee’s Summit or Jackson County business, Lure Creative is the company to call.
We Specialize in Fast Website Turnaround
Lure Creative’s web design process is one of our client’s favorite benefits. We offer fantastic websites that don’t take forever. No more waiting for six months for your website to be built. With Lure, we have an 8-week turnaround on most websites. How do we do it? We’ve perfected our process over the years and we have it down to a fine art. We focus on getting approval & making sure it is exactly what you want after every round. When you consider what all goes into a Lure Creative website, that’s an impressive feat.
Research and Competition Analysis
When you build a website with a purpose, you have to start with research and competition analysis. We look at who your competitors are and what they are doing both right and wrong. We analyze the marketplace, your competitors and we take a very close look at your target customer. In fact, your website is built to appeal specifically to your target persona. Because we want your Lee’s Summit business to succeed as much as you do, we put your target under a microscope, which leads us to the next critical step – persona development.
Persona Development Is Critical to Website Design
We know that you know your customers better than anyone else. We get that information from you and then build on it – literally. A buyer persona is a compilation of demographics, psychographics and a story that documents the day and life of your top personas. We learn as much as we can about your potential customers. What are their pain points? How do they shop? Where to they live in and around Lee’s Summit, MO? What do they do? Etc. There are a lot of fish in the sea, and your website is your bait. The secret to making your website work is designing it specifically for your target audience, also known as your target persona. Once we have this critical information, we move into our website kickoff meeting.
Our Website Kickoff Gets Everyone on the Same Page
Here, is where the communication magic happens. From branding, logo, and color treatment to layout and navigation, we get on the same page so your website build will go smoothly and quickly without the typical glitches due to poor communication. In the website kickoff meeting, you’ll meet all the members of your Lees Summit website development team. We pick your brains and you spill your guts. Our graphic designers, front-end developers, copywriters, and SEO specialists each bring their knowledge and expertise. We listen to what you need, and ask critical questions that will guide us moving forward. We have found these meeting invaluable in terms of communication, clarity, and, most importantly, time savings throughout the website building process.
Ongoing Communication Keeps the Website Build Moving Smoothly
Armed with the knowledge from our website kickoff meeting, we hit it hard. The graphic design department creates a desktop homepage design mock-up (wire frame) and gets your approval. Once the wire frame is approved, we create a secondary page mock-up, and upon approval of it, move forward to building the entire website. Once we are finished, we run it by you for final edits, you make any final changes, then we push it live. We have found that this process leads to the fewest misunderstandings and schedule setbacks and results in a smooth and seamless website building experience for our Kansas City customers and ourselves.
Responsive Websites That Look Good on Every Device
Mobile websites are becoming more and more critical. In fact, over half of all website visitors use their mobile devices to access the internet. That means that if your mobile website is not performing properly, you’re losing business. That’s why every website we develop is built with responsive design and is mobile friendly. Responsive design ensures that your website design will automatically conform to any device from smartphone, to tablet, to laptop, to desktop. Our in-house, front end web developers and experienced graphic designers ensure that every website is easy to navigate and provides the best user experience possible no matter which device they are using. Our mobile friendly websites provide excellent user experience. Whether you’re fishing in a boat, off the dock, or from the shore, your bait will work just fine.
Brand Development and Logo Design for Jackson County, MO
Branding is an important aspect of all website design. Our experienced graphic designers create a cohesive branding campaign through logo design and brand development. And that design expertise carries right on over to your website. From choosing the right colors and fonts to page layout, to navigation, we make sure your website is branded for recognition and memorability.
Marketing That Melds with Your Website
Lure Creative is a full-service digital marketing agency, and once your website is up and running, our job is not finished. We support our websites with a full array of marketing services to create a cohesive branding campaign. From content development including blogging, social media strategy and execution, and video creation, to search engine optimization, pay-per-click advertising, and competition analysis, we work every angle to lure your target to your site. With your website and marketing in one place, we create a powerful branding campaign. If your Lee’s Summit, Missouri business needs help getting leads, just let us know and we’ll share all the marketing tricks up our sleeve. Once the online marketing gets them to your website, they’ll take the bait.
We Make Sure Visitors Convert to Customers
At Lure Creative, we use conversion optimization techniques to make sure your visitors convert to leads. We pay attention to the user experience and constantly provide information for improving your website to make it more effective. We use heat mapping software to determine page by page which features are working and which could be improved. This heat mapping software allows us to track where visitors go on your website, which pages they visit, what they click on, etc. We use this conversion optimization information to improve your website further. This helps to convert even more visitors from Jackson County, Johnson County, or wherever you service.
Custom Video Services
Video provides a quick and easy way to relay information to your website visitors. While written content is absolutely necessary, videos are a great complement to your website copy, and will also strengthen your message overall. As a rule, people learn and remember information better if they are actively engaged, and video is the perfect tool to ensure that happens. Our in-house videographer can create custom videos to help you create a personality, entertain, inform, stand out from your competition, and be remembered. We can use video on your website, share it on social media, create a YouTube channel, increase your brand awareness, and ultimately bring more traffic to your website. Now more than ever- the ability to attract, engage, and bring visitors back to your website is critical to the success of your company. We can help.
Digital Marketing and Website Design Together
As you can see from our vast array of services, we are much more than a KC-based website design company. We have dozens of tools that we can use to improve your website’s performance, ranking, and conversion ability. With Lure Creative, your website is never “set it and forget it”. Websites are the first and most important piece of the marketing puzzle. We put our website and marketing skills together to create a killer marketing strategy with the right tools to convert visitors into leads when they get to your site. If you’re looking for the best website design in Lee’s Summit, Missouri, look to Lure Creative to make you a big fish in a small pond.