Kansas City Electrician adds HVAC services and Rebrands Company
Jeremy Services (formerly CTC Electrical) built their business on electrical services for the contractor/commercial industry. When they added a new HVAC services division, the old CTC branding did not have the appeal that would attract homeowner and would drastically hurt their online conversion rates. Lure Creative did marketing research within their own customers and found a brand identity that would both appeal to homeowners and represent the company’s personality.
New Brand for Jeremy Services extends beyond the website.
In addition to the new look and feel for the website, the companies fleet was re-wrapped with the comic strip scheme as well. Instant results came from phone calls and web traffic that saw the vans traveling down the street. The large iconic figures crossed with the throw-back verbiage that you can see on the website sliding images, caught people attention. This unique branding is a one-of-a-kind and is an example of what a great re-branding can do for a company when it’s for the right reasons.
The proof is in the “Results” and HubSpot Marketing is helping us measure!
To get ready for a lead-generating “power surge” we added HubSpot and Inbound Marketing to the mix. With HubSpot integrated into the WordPress website, we have started to perform inbound marketing services that help drives traffic, conversions and leads to an all new level. Now when visitors arrive on landing pages, they find helpful content that they download and Jeremy Services gains new contacts and leads like never before. Lure Creative has tracked a 34% increase in website visits in the past 30 days since launching the site and a whopping 50% increase in lead generation and conversions. We have tracked 33 top 10 ranked keywords in the Kansas City area and 9 keyword ranked in the first 3 positions on Google. Their organic traffic is at a record breaking high and they are still climbing up the search engines.
If you’re interested in an HVAC or electrician website, call Lure Creative at (913) 649-4040.