Heating & Cooling Website Cools Off and Needs a Fresh Spin
Our long-time customer, Getzschman Heating & Cooling, needed to revamp their website to heat up leads. Getzschman and Lure Creative worked together and decided the old website, while still built for SEO, needed to be more aesthetically pleasing, and was simply out of date. They wanted a more modern look to their site, but still wanted to use their original brand. Getzschman also wanted the new site to be more organized and easier to use. So, our talented team at Lure Creative whipped up a fresh Responsive Heating and Cooling Website Design to work on all browsers and new mobile devices.
Getzschman Heats Up the Leads with a Brand New Web Design
Getzschman has been a staple in Omaha for over 50 years, and has the reputation to back its work. The company’s mantra is “Technicians you can trust with your keys,” and Lure Creative wanted to draw attention to this. So, we made their business feel more trustworthy and personable online. To do this, we added a picture of the owners on the homepage, as well as a page dedicated to the company’s history and list of earned awards. Another great addition to the site that makes it seem more transparent is the ‘Testimonials’ page. This allows prospective customers to see how the company works.
To organize the site, we used simple buttons on the homepage, which makes it easy for customers or prospective leads to find what they need. The new website still includes strong SEO to help customers find Getzschman on search pages and a blog that’s informative, entertaining, and also aids in more traffic back to the homepage. Another added benefit is that this website was built in responsive design. This means that the website formats properly on desktop computers, mobile phones, and tablets.