New Website Helps Midwest Duct Cleaning Services Clean Up on the Internet
Since 1986, Midwest Duct Cleaning has served both residential and commercial markets including industrial and manufacturing, educational institutions, hospitals, and long-term care facilities. Their services help to solve indoor air quality problems and, in many cases, improve the operating efficiency of the HVAC system. They maintain the highest cleaning standards in the industry and utilize the newest and most technologically advanced equipment, products and procedures.
Lure Creative’s HVAC Industry Expertise Made Us a Perfect Fit
With a website that was a decade old, owner, Brad Kuhlmann knew his site needed an update. One of our current customers referred Brad to us when he became frustrated with his freelance website designer who couldn’t relate to his industry’s services or complete the website in a timely manner. With our background and expertise in the HVAC industry, we knew from the first phone call that Midwest Duct Cleaning was a perfect fit for Lure Creative.
Their New Website Design Blew the Dust Off the Old Version
The first challenge we faced was a split target market. The website had to appeal to both residential and commercial customers equally. More jobs came from residential customers, while fewer, but bigger jobs came from the commercial side. We made sure the home page spoke to both. We created a responsive design website in WordPress that emphasized both the importance of duct cleaning and the value of using the right equipment and procedures to get the job done properly in order to brand Midwest Duct Cleaning as the experts. We built search engine optimization in from the ground up to make sure they would be easily found in online searches. We also added a compelling Before and After video gallery to show the dirty ducts juxtaposed with the great results they deliver. Testimonials sprinkled throughout further convince customers that Midwest Duct delivers great service and results.
If you’re interested in a duct cleaning website design, call the experts at Lure Creative at (913) 649-4040.