In the med spa industry, whether you’re trying to maintain your current size or grow your business, the one thing you must have is a steady flow of patients. But marketing to new patients can be challenging with so much else to focus on.
We’ve compiled a list of med spa marketing ideas that are easy to implement. You may already be promoting your med spa with some of these. That’s great if you are.
Don’t be intimidated by this list. You don’t have to do them all. Choose the one that fits your schedule and your marketing plan, or the one that you think will be the most effective with your current med spa marketing strategy. Then, feel free to implement more as you get the time or bandwidth. But first, a couple of important points.
Med Spa SEO
Before you focus on attracting more patients to your med spa business, it is imperative that you get your website’s SEO tuned up. Your website is your most important marketing tool, so we recommend, first and foremost, that you make sure it’s optimized for search engines because if it isn’t, you may end up spending good money trying to promote a bad website. If you do nothing else, hire a professional to make sure your website has the med spa search engine optimization that it requires to be found online.
You can learn from our healthcare SEO guide here if you want to do your SEO in-house or you can get a free SEO analysis and quote for our monthly SEO services here.
Make Sure Your Website Is Mobile-Friendly
Part of this SEO effort involves making sure that your website is mobile friendly. Prospective patients are searching every day, and the device most often used is a smartphone. In fact, 63% of Google’s organic search traffic comes from mobile devices.
In 2018, Google announced its mobile-first indexing which meant that the URL of the mobile-friendly version of your site is indexed. In short, the mobile version of your website is very important. It had better perform well on a smartphone. If it doesn’t feature a mobile-first design, fix that first. Now, on to the med spa marketing ideas for more patients:
1. Increase Online Reviews
In today’s digital world, prospective patients have lots of information at their fingertips. They are searching online and comparing med spas to see which one delivers what they’re looking for.
Reviews carry a lot of weight in that decision-making process. They are one of the main reasons why a prospective patient will decide to give their business to you versus another clinic.
According to Software Advice, a staggering 94% of healthcare patients use online reviews to evaluate providers. Since 84% of consumers trust reviews as much as personal recommendations, having a strong review management strategy is crucial for acquiring new patients.
Make it easy for your patients to leave a review. It’s easy to create a reminder card with the link to the review site to give to all patients when they check out. Follow that up with a pre-written email template sent to each person that contains the link to the site. Anything you can do to make it easy for the patient will increase the chances of getting that review. Once you get the reviews, don’t forget to capitalize on them by sharing them on your website, email, and social media channels as well.
2. Develop a Membership Program
Memberships make your med spa patients feel special. You can create a membership program that offers special perks like services or discounts. Memberships create patient loyalty and keep patients coming back. It’s a great way to increase revenue by cross-selling other services that patients haven’t tried yet. You definitely don’t want them going to a competitor for a service you provide.
3. Create Product/Service Packages
By bundling several services into a package deal, you create value for your patients while increasing your sales. This med spa marketing idea does double duty as it also helps to cross-sell services to expose your patients to new products/services they may not have tried otherwise. The value keeps them coming back and feeling like they got a special deal.
4. Email Marketing
Email is a great addition to your med spa digital marketing strategy not to mention a great way to keep in touch with your patients between visits.
It can keep you top of mind, help you promote your products and services, offer specials to entice them back, let them know about special events (online and in person), and share links to valuable information on your website/blog.
Email marketing is one of the most cost-efficient ways for businesses to interact with their patients. Providing valuable content your patients can opt into gives your patients information they desire and gives you new prospects to market to.
5. Create a Referral Program
Referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value. Plus, customers referred by other customers have a 37% higher retention rate and are four times more likely to refer more customers to your brand. But don’t just ask happy patients for referrals. Take the bull by the horns and create a referral program that rewards them for spreading the word about your med spa services and the results they see.
Want to know how to get your med spa patients to post positive social media reviews? It can be as simple as offering a $25 gift card, a discount on products, or even a complimentary service when a friend comes in for services. Word of mouth is a strong incentive and helps attract more patients than a lot of other (more expensive) marketing methods. Referrals are especially effective in the medical spa industry because people see the results firsthand and want the same for themselves.
6. Host Special Events
Special events create a unique experience with your brand. Real time events make your brand real and tangible compared to virtual events or other digital marketing efforts. They allow you to interact with patients and answer any questions or address any concerns they may have.
For med spas especially, it’s important to get a prospective patient in the door to experience the space and the mood of your med spa. Make sure to promote your event well ahead of time. Have light snacks/refreshments. Create a giveaway package with samples and coupons (samples encourage product sales and coupons encourage them to come back and book services).
Here are a few event ideas:
Bring a Friend Day – Offer a discount or a 2-for-1 special
BOGO – Buy one service and get one free or half price
Patient Appreciation Day – Offer a free skin evaluation or free product samples
7. Help Your Patients Promote Your Med Spa
Up your med spa social media marketing game by engaging your patients while they’re at your spa. Wondering how to get med spa patients on social media? Have them share their experiences to create social proof. Tell them you’d like to have them fill out a quick written testimonial about their visit, create a short video of them talking about their experience (all you need is a smartphone and good lighting), or take before and after photos. Make sure to get their permission in writing to use their testimonials.
These testimonials will build excitement and trust among your social media followers. Personal experience posts usually get good engagement as well because friends and family comment, helping to spread the word.
8. Paid Advertising and Med Spa Social Media Marketing
Being found online is critical to getting more patients.
Paid advertising, also known as pay-per-click, PPC, or Google Ads, are a surefire way to get new patients quickly. Because these ads specifically target people who are looking for a med spa, they can capture many prospective patients who are at the decision stage and ready to purchase. They generally offer good ROI, and you can set a maximum budget to control spending.
You can also pay for ads on social media platforms to reach new audiences. Med spa Facebook ads are a great way to introduce new services and promote specials.
9. Capitalize on What’s Working
Track your conversions to see where most of your med spa patients are coming from. Look at bookings through your website, phone calls, live chat, events, social media, and paid advertising. See who is clicking on what and what offers are enticing the most prospective patients. If you see that one or two are outperforming the rest, invest more time and/or money into those methods to increase the number of new patients.
There are many ways to increase the number of new patients your med spa business generates. We hope these ideas have inspired you to try a few. If you need help updating your med spa website, SEO, or creating a strategic marketing plan, Lure Creative is here to help. We specialize in marketing for the health and wellness industry and we can help you with your med spa website design and your lead-generation strategy.
Call us at (913) 649-4040, or contact us online. We’d be happy to give you a free website SEO analysis before you get started to make sure your med spa website is optimized for search.